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Mobile Advertising Articles

Google Launches New Mobile Ad Format with Location Extensions

Google has announced a new location extensions ad format with map features. Businesses can feature their locations and phone numbers on an expandable map ad that can appear on mobile sites and apps in the Google Display Network.

This format shows up as a banner text ad with a business icon that expands to show the business location on a Google map, including ad creative, a click-to-call phone number and an option to get directions.

Study: Virtual Goods Increase Brand Awareness, Purchase Intent

A new report from Appssavvy claims that "virtual goods may be bringing the largest disruption entertainment, communication and e-commerce infrastructure companies have seen for a long time." The company’s research found that leveraging social activity around virtual goods has been successful in building brand awareness, influencing positive opinion about products, and even driving purchase intent.

Spending on Rich Media and Social Ads for Mobile on the Rise

Millennial Media has released its latest S.M.A.R.T. (U.S. Scorecard for Mobile Advertising Reach and Targeting) report on how the mobile web is increasing. This includes more users, longer sessions, advertisers targeting more campaigns, etc.

The report also indicates a significant increase in advertisers’ spend on rich media, and an increase in campaigns sending consumers to social media sites.

AdWords Advertisers Get Click-to-Call from Apps Format
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Google has made its click-to-call ad format for mobile apps and mobile website content available for all AdWords advertisers. The feature was demonstrated at Google I/O in May.

AdMob Launches SDK, 2 Ad Formats for iPad

AdMob, which was recently acquired by Google, has announced the launch of its iPad App SDK (software developer kit). A representative for the company tells WebProNews, "AdMob was one of the first companies to launch ad units for both iPhone and Android applications, and now it is driving innovation on the iPad and helping developers start monetizing their iPad applications."

Google Completes Acquisition Of AdMob
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Google said today it has officially completed its acquisition of AdMob.

The Google Blog offers more details about the AdMob acquisition. "It’s clear that mobile advertising is becoming a much larger part of our clients’ and partners’ strategies and with this acquisition, it’s now a central part of our own business."

Mobile Ad Report Shows Big Gains for Android, RIM, PSP
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Mobile advertising firm Millennial Media has put out a report mobile devices and their impact on advertising. "For the past year Millennial Media has released a monthly SMART report (Scorecard for Mobile Advertising Reach and Targeting), which discusses trends in the mobile ad space. Beginning this month, they’ve decided to release an additional device-focused report, the Media Mobile Mix," a representative for the firm tells WebProNews.

Does Apple’s iAd Have the Right Stuff for Mobile Advertising?
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This week, among other things, Apple unleashed its new mobile advertising platform called iAd. This is based on the company’s acquisition of the mobile ad platform Quattro earlier this year.

Microsoft Makes Mobile Ad Targeting Easier

Microsoft has launched full HTML device targeting for advertisers, so that they can easily target mobile display ads to all handsets that can render full HTML sites (including sites developed for the PC Web). Such devices include iPhone, Android, and full HTML browser Windows phones and Blackberry devices.

Google Narrows Down Mobile Ad Targeting
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Google announced that it is now making sure that ads linking to mobile app downloads automatically appear only on devices that actually offer those apps. In addition, the ads will display a "download" link rather than a URL.

Opera Scoops Up Mobile Advertising Firm AdMarvel

Opera announced today that it has acquired mobile advertising firm AdMarvel. Opera says the acquisition will enable it to expand its portfolio of products and services to include "highly scalable ad monetization services" for Opera branded mobile products and services.

Apple Acquiring AdMob Competitor Quattro Wireless

Update: The acquisition has been confirmed, and competitor AdMob issued the following statement:

"We believe that Apple’s proposed acquisition of Quattro serves as yet another validation of the vibrant mobile advertising industry and can help accelerate the pace of innovation and competition in this space."

Google to Get More Interactive with Mobile Video Ads

AdMob, which is being purchased by Google, has unveiled a new interactive video ad unit for the iPhone today. Upon the announcement of Google’s acquisition, the highlights of the purchase included SMS, search, web display, and app display ads. Now, video is part of the mix.

Yahoo Pushes Sponsored Search to iPhones and Android
  • Yahoo announced that Yahoo Sponsored Search ads now appear on iPhones and Android devices. 

That’s a Lot of Mobile Advertising!
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If you need any more evidence that mobile advertising is booming, AdMob is getting ready to serve its 100 Billionth ad. The firm notes that this is over 14 times the entire world population (as of 2008), 107 times the distance (in miles) to the sun, and about half to a quarter of the number of stars in the galaxy. Suffice it to say, that’s a lot of mobile advertising. And that’s just from AdMob.

Mobile Marketing Without Being Annoying
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WebProNews recently ran an article looking at a study, which indicated that spending on mobile advertising would reach $760 million in 2009 (20% more than last year). A spokesperson with mobile advertising firm Crisp Wireless took notice and set us up with a Q&A with Chief Revenue Officer and former member of Yahoo Search’s Strategic Alliances team, Tom Foran.

Mobile Advertising Booming in Britain

Despite being a nascent industry in tough economic times, mobile advertising in the UK is growing at a faster rate than previously expected.

The IAB and PricewaterhouseCoopers research demonstrates that mobile advertising has experienced an impressive and steady growth in the UK in an overall declining market. In 2008, as more brands trialed and embraced the medium, spending increased by a whopping 99.2% to $44 million. 

Sound and Mobile Web Ads

Most websites need financial support if they are to provide services to website visitors.

That is particularly tough for cell phones, which access the mobile web, since small screens do not leave much room for advertising. If you feel that a major slice of mobile Web activity will be via sound technology, then there is an additional challenge. Who wants to wait patiently listening through a sound advertisement until they get to the information they were seeking?

Mobile Users Want Better Internet Access

The mobile Internet is gaining traction, 44 percent of U.S. mobile phone users say they want a mobile phone with better Internet capabilities according to a study from the Kelsey Group, "Mobile Market View."

Yahoo Adopts Mobile Advertising Guidelines

Yahoo said today that all of its worldwide, mobile properties will comply with new mobile advertising guidelines announced by the Mobile Marketing Association (MMA) EMEA.

Nokia Purchases Enpocket

Nokia hopes to improve its mobile business with a definitive agreement to acquire Enpocket, which offers cell phone marketing technology and services to advertisers. Financial details of the purchase were not released.