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Facebook And Google Propelled Mobile Ad Spend To 105% In 2013 [Report]

Facebook And Google Propelled Mobile Ad Spend To 105% In 2013 [Report]

By Chris Crum March 19, 2014

There has been a lot of question about the effectiveness of Facebook advertising lately, but the numbers show advertisers are spending tons of money on it, and in mobile, it’s one of the driving forces behind a rapidly growing market. …

Facebook Launches New Call To Action Options For Mobile App Ads Facebook Launches New Call To Action Options For Mobile App Ads

Facebook has announced some new mobile app ad options to developers to help drive up engagement. The ads let developers make use of seven specific call to action choices to include in their apps. These include: Open Link, Use App, …

What Will Mobile Bring to Consumers and Marketers in 2013? What Will Mobile Bring to Consumers and Marketers in 2013?
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The mobile landscape is set to change in a big way in 2013, and though some of the coming changes can be predicted, others will provide big (and perhaps unwelcome) surprises for both consumers and advertisers. As seen at this …

Super Bowl Should Highlight Growing Significance Of Mobile Ads Super Bowl Should Highlight Growing Significance Of Mobile Ads

The Super Bowl, for many, is as much about advertising as it is football. As smartphone and tablet use continue to climb, television-watching in general is becoming a much more interactive experience for consumers, and obviously advertisers want to take …

Mobile Ads Could Rake in $11.4 Billion in 2013 Mobile Ads Could Rake in $11.4 Billion in 2013

A new Gartner report estimates that worldwide mobile advertising revenue could reach $11.4 billion in 2013. That would be greater than an 18% increase from 2012, which saw $9.6 billion in mobile ad revenue. The analyst also predicts that worldwide …

Google Adds Click Confirmation To In-App Mobile Ads Google Adds Click Confirmation To In-App Mobile Ads
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Google has launched a “confirmed clicks” feature for all in-app image and banner ads on smartphones, in an effort to reduce the number of accidental clicks the ads attract. Users will be prompted to confirm that they intended to click …

Facebook’s Mobile App Install Ads Are Now Available To Everyone Facebook’s Mobile App Install Ads Are Now Available To Everyone
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Earlier this morning, we reported on some test images that show Facebook’s new mobile app install ads. These are the same mobile ads for apps that were made available through a beta back in August. It’s pretty clear that they …

Facebook Tests Star Ratings, “Install Now” Button in Mobile Ads for Apps Facebook Tests Star Ratings, “Install Now” Button in Mobile Ads for Apps

In early August, Facebook made their new App Center available for all users worldwide. And just a few days later, they announced new mobile ads for apps that allows developers to pay to give their apps just a little bit …

Facebook Shows More Love To Developers Facebook Shows More Love To Developers

This week has been huge for developers on Facebook. The company has not only released the full version of the much anticipated SDK 3.0 for iOS, but they have also pushed subscriptions and mobile ads to developers. While not as …

Facebook Announces New Mobile Ads For Apps Facebook Announces New Mobile Ads For Apps

After a disappointing second quarter report, and the first since their IPO, Facebook is pushing mobile harder than ever. It’s the new frontier of profitability and they need to take advantage of it before it leaves them in the dust. …

Can Mobile Turn Twitter Into an Ad Platform? Can Mobile Turn Twitter Into an Ad Platform?

Twitter is very influential in the news world. Stories often break and and new details constantly emerge from the millions of tweets going out every day. In the financial world, however, Twitter doesn’t hold a candle to larger social platforms …

Android Users Really Like Facebook Mobile Ads Android Users Really Like Facebook Mobile Ads

It seems that Facebook mobile ads are working. That may have been a bit of an understatement as our original report found that the CTR for mobile ads (sponsored stories) was four times higher than all ad placements. That’s not …

Google Says These New Local Ads Will Increase Click-Through Rates By 100% Google Says These New Local Ads Will Increase Click-Through Rates By 100%

Google has redesigned its local ad formats for Google Maps for Mobile. The company says the new formats have performed well in tests, increasing click-through rates by 100%. The calls to action, like “click to call” or “get directions” have …

Facebook Stock Plummets Below $27.25 Facebook Stock Plummets Below $27.25
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Yes, it is finally here, Facebook stock has fallen below the $28 per share price many investors have been waiting for. Still, more pessimists are saying they’ll wait for it to fall to $10, but I suspect those days won’t …

Mobile is Bad for Facebook’s Business Mobile is Bad for Facebook’s Business
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It was recently reported that 54% of Facebook users access the social network via mobile devices, and now as the company readies its IPO, the issue of how its ad business is affected by mobile use was mentioned in its …

Google Provides Tips On Mobile App Ad Placement Google Provides Tips On Mobile App Ad Placement

Ads are a necessary evil when it comes to keeping free apps free. Most developers are pretty cool about it and keep the ad in a low, out of the way place where you can effectively ignore it. Some developers, …

Mobile Content Sales Likely $67 Billion in 2012 Mobile Content Sales Likely $67 Billion in 2012
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It was recently reported that Apple’s iPhone is now the top seller for Verizon, along with AT&T, and will likely be the same regarding Sprint in time. The huge popularity of smart devices is indicative of the marketing viability of …