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All Posts Tagged Tag: ‘Mobile Ads’

Facebook And Google Propelled Mobile Ad Spend To 105% In 2013 [Report]

There has been a lot of question about the effectiveness of Facebook advertising lately, but the numbers show advertisers are spending tons of money on it, and in mobile, it’s one of the driving forces behind a rapidly growing market. According to a new report from eMarketer, global mobile ad spend increased by 105% in 2013, reaching $17.96 billion, and …

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Mobile Ad Revenue to Hit $18 Billion This Year

As established consumer markets shift from traditional PC to mobile devices, advertisers have been scrambling to catch up and evolve along with mobile technology. Now that marketers are beginning to get a handle on mobile advertising, mobile ad revenues are now set to climb significantly in the coming years. Market research firm Gartner this week released a report predicting that …

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How Might Google Change Online Advertising in 2014?

2013 has been quite the year for online advertisers, especially those who rely heavily on Google. During the first half of this year, Google transitioned its AdWords customers to its Enhanced Campaigns. The new campaign management interface met with a mixed reaction from advertisers, though Google provided a nearly endless stream of educational material ahead of the upgrade deadline. How …

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Twitter Ads Get Better, Expand To More Businesses

Now that it’s a public company, Twitter will eternally have a lot of questions to answer regarding revenue. The company’s monetization efforts have been criticized heavily for years, and are obviously now in a greater spotlight than ever. Twitter just made a couple of major announcements in the advertising department. It is launching enhanced mobile targeting, and making its ads …

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Facebook Launches Video, CPA Bidding For Mobile App Ads

A year ago, Facebook launched mobile app install ads, and today, they get video support and the ability for developers to set cost per action bids. Video ads will appear in the mobile news feed when the user clicks the play button. They can then view video featuring the app, which gives developers the chance to try and sell them …

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Facebook Launches New Call To Action Options For Mobile App Ads

Facebook has announced some new mobile app ad options to developers to help drive up engagement. The ads let developers make use of seven specific call to action choices to include in their apps. These include: Open Link, Use App, Shop Now, Watch Video, Listen Now, Book Now, and Play Game. The idea is that a retailer, for example, could …

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What Will Mobile Bring to Consumers and Marketers in 2013?

The mobile landscape is set to change in a big way in 2013, and though some of the coming changes can be predicted, others will provide big (and perhaps unwelcome) surprises for both consumers and advertisers. As seen at this year’s Consumer Electronics Show (CES) and Mobile World Congress, tech companies are focusing more than ever on smartphone and tablet …

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Super Bowl Should Highlight Growing Significance Of Mobile Ads

The Super Bowl, for many, is as much about advertising as it is football. As smartphone and tablet use continue to climb, television-watching in general is becoming a much more interactive experience for consumers, and obviously advertisers want to take advantage of the phenomenon. “CBS is once again set to live-stream the game, and was almost completely sold-out of mobile …

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Mobile Ads Could Rake in $11.4 Billion in 2013

A new Gartner report estimates that worldwide mobile advertising revenue could reach $11.4 billion in 2013. That would be greater than an 18% increase from 2012, which saw $9.6 billion in mobile ad revenue. The analyst also predicts that worldwide mobile ad revenue will reach $24.5 billion in 2016. “The mobile advertising market took off even faster than we expected …

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Google Adds Click Confirmation To In-App Mobile Ads

Google has launched a “confirmed clicks” feature for all in-app image and banner ads on smartphones, in an effort to reduce the number of accidental clicks the ads attract. Users will be prompted to confirm that they intended to click on ads. “Ads on smartphones are effective, but many of us have at some point clicked on an ad by …

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Facebook’s Mobile App Install Ads Are Now Available To Everyone

Earlier this morning, we reported on some test images that show Facebook’s new mobile app install ads. These are the same mobile ads for apps that were made available through a beta back in August. It’s pretty clear that they have gone through some changes since then. Facebook announced today that mobile app install ads are now available to all …

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Facebook Tests Star Ratings, “Install Now” Button in Mobile Ads for Apps

In early August, Facebook made their new App Center available for all users worldwide. And just a few days later, they announced new mobile ads for apps that allows developers to pay to give their apps just a little bit more play on users’ news feeds. The new ads for apps work kind of like Facebook’s Promoted Posts. App-makers can …

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