WebProNews

Usage of Mobile Web and Apps Doubles in 2 Years

According to AdMob, which claims it is the world's largest mobile advertising platform, mobile web and application use has doubled over the past two years. In September, the firm received over 100 million ad requests from 14 countries, and over 10 million ad requests from 64 countries. AdMob released its Mobile Metrics report for September, which highlights the rapid growth in usage of mobile web sites and apps on new devices in the past year.

Consumers Want Nothing to Do with Mobile Ads?

Just on the heels of survey results from Compete indicating that many smartphone owners are open to targeted ads, Chitika has shared some findings of a study that suggests mobile users are "extremely ad-wary."

Online And Mobile Ad Spending Reached $29 Billion In 2007

U.S. spending on online and mobile advertising increased to $29.9 billion in 2007, according to PQ Media's "Alternative Media Forecast: 2008-2012" report.The firm said 18 digital and non-traditional media segments, accounted for 16.1 percent of total advertising and marketing spending in 2007, up from 7.9 percent in 2002.

Mobile Ads Grabbing Attention

One in three U.S. mobile users or 78 million people have seen or heard advertising on their phones within the last three months, according to the Mobile Advertising Report, a survey from Limbo and Gfk/NOP Research.

Will Consumers Accept Mobile Ads?

Harris Interactive, a market research company has announced the results of new research into consumer acceptance of mobile phone advertisements. The research looked at current levels of consumer interest in mobile phone advertisements, preferred advertising methods and the willingness of consumers to be profiled.