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Mobile Advertising Growing Fast In Japan

In 2007, the Japanese online advertising market was projected to be worth between $3.4 billion (Dentsu) and $4.1 billion (PricewaterhouseCoopers). By 2011, Dentsu estimates that Japan's online ad market value will be $6.8 billion; PrivewaterhouseCoopers says it will be slightly more at $7 billion.