All Posts Tagged Tag: ‘MIVA’
Managing a global search marketing campaign offers fresh opportunities and challenges for marketers pursuing customers in a worldwide market. How can marketers maintain effective and cohesive brand strategies while efficiently reaching targeted customers at different international local levels?
Moderator: Matt Kain, SVP, Business Development, 24/7 Real Media
When companies acquire properties, they usually either change the name to fit their brand, or they let the acquired properties operate under the original name. This allowed the acquired property to keep the name recognition that came it.