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MIVA
SIS - Managing a Global SEM Campaign
By Jordan McCollum - Fri, 12/21/2007 - 12:32pm.
Managing a global search marketing campaign offers fresh opportunities and challenges for marketers pursuing customers in a worldwide market. How can marketers maintain effective and cohesive brand strategies while efficiently reaching targeted customers at different international local levels? Moderator: Matt Kain, SVP, Business Development, 24/7 Real Media
MIVA Skates InLine With Ad Solution
By David A. Utter - Thu, 01/18/2007 - 4:21pm.
The newly launched MIVA Monetization Center offers a self-service method of enabling web publishers to add content and search ads to their sites; the product also offers pay per click InLine ads connected to specific keywords in a page's text.
MIVA Launches New Ad Solutions
By Andy Beal - Wed, 01/17/2007 - 1:57pm.
Publishers and bloggers, looking to monetize their site, have a new option to consider with today's launch of MIVA MC. Any publisher in the U.S. or U.K. can apply for a MIVA MC account, and if accepted into the program, can display a wide array of ads on their site, including:
Miva Dumping Yahoo Partnership
By Aaron Wall - Fri, 01/05/2007 - 3:36pm.
Recently Miva announced that they were dumping a partnership with Yahoo! in favor of distributing Google ads.
Miva Serves Up In-line Text Ads
By Andy Beal - Tue, 09/12/2006 - 11:54am.
Ad network Miva is adding a new pay-per-click ad - in-line text links that show pop-up ad whenever a user mouses over them.
Advertiser Resources - Going Beyond Google
By Michael Pedone - Fri, 09/01/2006 - 12:24pm.
When we think about using paid search to market our products or services, our predominant focus is often the two major players - Google and Yahoo! (in that order).
Businesses Take Stock Of Google Local Ads
By David A. Utter - Fri, 03/31/2006 - 2:27pm.
The latest play for the local search market officially debuted from Google as the search advertising company discussed the launch of the new AdWords feature.
Miva Still Looking for a Buyer?
By Andy Beal - Tue, 01/10/2006 - 9:43am.
Back in November we reported that Miva may be looking for a buyer. ClickZ today uncovers further evidence.
Blinkx Tossing MIVA Ads Into Context
By David A. Utter - Wed, 10/05/2005 - 12:50pm.
The company formerly known as FindWhat will deliver ads for Blinkx's Smart Ads Platform.
Miva Settles Overture Case With Yahoo
By David A. Utter - Tue, 08/16/2005 - 3:02pm.
The performance marketing network company will pay Yahoo, which holds Overture as a subsidiary, $8 million to settle a patent infringement suit.
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