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	<title>WebProNews &#187; Mindtouch</title>
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		<title>Startup Companies At Blog World Expo</title>
		<link>http://www.webpronews.com/startup-companies-at-blog-world-expo-2008-09</link>
		<comments>http://www.webpronews.com/startup-companies-at-blog-world-expo-2008-09#comments</comments>
		<pubDate>Tue, 23 Sep 2008 16:45:12 +0000</pubDate>
		<dc:creator>David Berkowitz</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Apture]]></category>
		<category><![CDATA[Blog World Expo]]></category>
		<category><![CDATA[BuzzLogic]]></category>
		<category><![CDATA[Mindtouch]]></category>
		<category><![CDATA[Startups]]></category>

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		<description><![CDATA[<p>&#160;</p>]]></description>
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<div><span class="Apple-style-span" style="font-family: arial; font-size: 13px; ">
<p style="margin-top: 10px; margin-bottom: 10px; "><span class="zemanta-img zemanta-action-click" style="margin-top: 1em; margin-right: 1em; margin-bottom: 1em; margin-left: 1em; display: block; float: right; "><a href="http://www.flickr.com/photos/25566432@N00/2873261182" style="color: rgb(51, 51, 51); text-decoration: none; "><img width="240" height="179" title="BWE08" alt="BWE08" src="http://farm4.static.flickr.com/3039/2873261182_6029666831_m.jpg" complete="true" style="border-bottom-style: none; border-bottom-color: initial; border-left-style: none; border-left-color: initial; display: block; border-top-style: none; border-top-color: initial; border-right-style: none; border-right-color: initial; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " /></a><span class="zemanta-img-attribution"><span style="font-size: 0.6em; ">Image by&nbsp;<a href="http://www.flickr.com/photos/25566432@N00/2873261182" style="text-decoration: underline; color: rgb(51, 51, 51); ">miss604</a>&nbsp;via Flickr, added with Zemanta</span></span><br /></span></p>
<p style="margin-top: 10px; margin-bottom: 10px; ">Here&#8217;s a round-up of companies I encountered at Blog World Expo. Most were exhibitors, but a few others came up in random or not so random interactions throughout the show.</p>
<p style="margin-top: 10px; margin-bottom: 10px; ">It&#8217;s possible some members of these companies will see this and think I totally botched their description. That&#8217;s quite possible; these are my impressions, which I don&#8217;t guarantee to be fully accurate. You can go to their websites for more official info. If I&#8217;m off or you want to clarify further, comment away or email me at marketersstudio @ gmail . com.</p>
<p style="margin-top: 10px; margin-bottom: 10px; ">Lastly, this is not a comprehensive list. I talked to most exhibitors, but not all. For example, I didn&#8217;t get to&nbsp;<a href="http://www.godblogcon.com/" style="text-decoration: underline; color: rgb(51, 51, 51); ">GodblogCon &#8217;08</a>, which their site calls &quot;a gathering of Christians to advance the kingdom through blogging + internet technologies&quot;. (I think they should call it &quot;Coming 2.0&quot;).</p>
<p style="margin-top: 10px; margin-bottom: 10px; ">On that note, here are some companies that made an appearance at the show, were memorable in some way, and were smart enough to give me a business card or schwag (maybe in future posts I&#8217;ll add pink hearts to the schwag givers to encourage more bribery).</p>
<p style="margin-top: 10px; margin-bottom: 10px; "><a href="http://www.apture.com/" style="text-decoration: underline; color: rgb(51, 51, 51); ">Apture</a>: Here&#8217;s a blogging tool for editing posts once you create them, making it easy to add multimedia and links.</p>
<p style="margin-top: 10px; margin-bottom: 10px; "><a href="http://www.b5media.com/" style="text-decoration: underline; color: rgb(51, 51, 51); ">b5media</a>: This blog network is launching new vertical sites, and new ad opportunities. See info on&nbsp;<a href="http://www.b5media.com/pressrelease091908.html" style="text-decoration: underline; color: rgb(51, 51, 51); ">their launch of Starked</a>, an entertainment site.</p>
<p style="margin-top: 10px; margin-bottom: 10px; "><a href="http://www.blogtalkradio.com/" style="text-decoration: underline; color: rgb(51, 51, 51); ">Blog Talk Radio</a>: I had a good time joining their Blog World show on Saturday. I&#8217;ll post the link soon, but they&#8217;re doing great work, and it was one of the more fun interviews I&#8217;ve had, especially since I was able to talk about some things I actually know about.</p>
<p style="margin-top: 10px; margin-bottom: 10px; "><a href="http://www.blogcatalog.com/" style="text-decoration: underline; color: rgb(51, 51, 51); ">BlogCatalog</a>: I forgot what&#8217;s new with them (sorry!), but as a long-time BC member, it was fun meeting the owner.</p>
<p style="margin-top: 10px; margin-bottom: 10px; "><a href="http://www.buzzlogic.com/" style="text-decoration: underline; color: rgb(51, 51, 51); ">BuzzLogic</a>: An old favorite blog monitoring tool, they had a great, kitchy but fun booth presentation, and they&#8217;re doing a lot more with the blogger ad network.</p>
<p style="margin-top: 10px; margin-bottom: 10px; "><a href="http://divacafes.com/" style="text-decoration: underline; color: rgb(51, 51, 51); ">Divacafes</a>:&nbsp;<a href="http://www.bloombergmarketing.blogs.com/" style="text-decoration: underline; color: rgb(51, 51, 51); ">Toby Bloomberg</a>&nbsp;is launching this site for &quot;women over forty flying solo.&quot; Toby&#8217;s one of the most beloved people I&#8217;ve met anywhere, and for her karma alone, I think this site will catch on.</p>
<p style="margin-top: 10px; margin-bottom: 10px; "><a href="http://www.getelastic.com/" style="text-decoration: underline; color: rgb(51, 51, 51); ">Get Elastic</a>: I forgot how good this e-commerce blog was. Fortunately blogger Linda Bustos reminded me. (Okay, she just reminded me to revisit it; I made the quality judgment on my own.)</p>
<p style="margin-top: 10px; margin-bottom: 10px; "><a href="http://www.goosegrade.com/" style="text-decoration: underline; color: rgb(51, 51, 51); ">gooseGrade</a>: Add their widget to encourage anyone to submit edits to your blog as a way to promote accuracy. You aim for a score of 100, and you don&#8217;t always have to agree with the changes. I think the end result&#8217;s admirable, but I&#8217;m not sure bloggers want to draw readers&#8217; attention to inaccuracies, and I&#8217;m not sure many people want to be the editors. On this blog, at least, comments and email have been fairly efficient, and for any mistakes I&#8217;ve made, I think the readership&#8217;s been mercifully forgiving.</p>
<p style="margin-top: 10px; margin-bottom: 10px; "><a href="http://www.ibnma.org/" style="text-decoration: underline; color: rgb(51, 51, 51); ">International Blogging and New Media Association (IBNMA)</a>: Why might you join this group? Here are two reasons I did: I&#8217;m an association whore, and it&#8217;s only $25 so I didn&#8217;t have to try to expense it. Maybe one day I&#8217;ll get a free t-shirt out of it. Really, though, they are advocating important things, like blogging, and new media,</p>
<p style="margin-top: 10px; margin-bottom: 10px; "><a href="http://www.lijit.com/" style="text-decoration: underline; color: rgb(51, 51, 51); ">Lijit</a>: It&#8217;s an awesome blog search engine that I really will put back on my blog soon. They rank very high among my favorite naggers.</p>
<p style="margin-top: 10px; margin-bottom: 10px; "><a href="http://www.marketleverage.com/" style="text-decoration: underline; color: rgb(51, 51, 51); ">MarketLeverage</a>: It&#8217;s a lifetime referral program for publishers (even if publishers aren&#8217;t in it) and a pay for performance ad network. Full disclosure: I won $6 in their cash grabbing booth.</p>
<p style="margin-top: 10px; margin-bottom: 10px; "><a href="http://www.mindtouch.com/" style="text-decoration: underline; color: rgb(51, 51, 51); ">Mindtouch</a>: They make it easy to make more multimedia-friendly wikis rather than your plain old Wikipedia-style layout that you see everywhere.</p>
<p style="margin-top: 10px; margin-bottom: 10px; "><a href="http://www.networksolutions.com/" style="text-decoration: underline; color: rgb(51, 51, 51); ">Network Solutions</a>: They have a&nbsp;<a href="http://www.marketersstudio.com/2008/09/www.solutionsarepower.com" style="text-decoration: underline; color: rgb(51, 51, 51); ">Solutions are Power</a>&nbsp;blog for small businesses. Well thought out and a good resource.</p>
<p style="margin-top: 10px; margin-bottom: 10px; "><a href="http://www.pjtv.com/" style="text-decoration: underline; color: rgb(51, 51, 51); ">Pajamas TV</a>: Because Tuxedo TV felt too stodgy. Really though, I forgot what they cover. But the whole free t-shirt thing&#8230;</p>
<p style="margin-top: 10px; margin-bottom: 10px; "><a href="http://www.regator.com/" style="text-decoration: underline; color: rgb(51, 51, 51); ">Regator</a>: They call themselves a mix of Alltop and digg.</p>
<p style="margin-top: 10px; margin-bottom: 10px; "><a href="http://www.soldiersangels.org/" style="text-decoration: underline; color: rgb(51, 51, 51); ">Soldiers Angels</a>: From the military blogger pavilion (okay, a group of tables), Angels is a non-profit to help care for soldiers, especially the wounded.</p>
<p style="margin-top: 10px; margin-bottom: 10px; "><a href="http://www.sodahead.com/" style="text-decoration: underline; color: rgb(51, 51, 51); ">SodaHead</a>: A destination site in its own right, they now offer free polling widgets, including customizable branded options. At first I thought that was where I&#8217;d find the Jones Soda at the show. No free drinks, but the widgets look fun.</p>
<p style="margin-top: 10px; margin-bottom: 10px; "><a href="http://www.technorati.com/" style="text-decoration: underline; color: rgb(51, 51, 51); ">Technorati</a>: I didn&#8217;t get to find out too much that&#8217;s new with them, but I want to dig in to their channels more to check out some other blogs by topic.</p>
<p style="margin-top: 10px; margin-bottom: 10px; "><a href="http://www.techsmith.com/" style="text-decoration: underline; color: rgb(51, 51, 51); ">TechSmith</a>: I&#8217;ve used their products off an on for years. One of their latest is&nbsp;<a href="http://www.jingproject.com/" style="text-decoration: underline; color: rgb(51, 51, 51); ">Jing</a>, a screencasting tool, which I had a little trouble with when I first tried it, but it looks much better now. They also make&nbsp;<a href="http://www.snagit.com/" style="text-decoration: underline; color: rgb(51, 51, 51); ">SnagIt</a>.</p>
<p style="margin-top: 10px; margin-bottom: 10px; "><a href="http://www.triggit.com/" style="text-decoration: underline; color: rgb(51, 51, 51); ">Triggit</a>: It&#8217;s in-text ads (think Vibrant or Kontera) with a big focus on targeting, and very competitive pricing.</p>
<p style="margin-top: 10px; margin-bottom: 10px; "><a href="http://www.viewbug.com/" style="text-decoration: underline; color: rgb(51, 51, 51); ">ViewBug</a>: Share your photos and make a few bucks if you&#8217;re judged as one of the week&#8217;s top 50. There you go, start getting paid for all the time you spend throwing stuff on Flickr and Facebook.</p>
<p style="margin-top: 10px; margin-bottom: 10px; "><a href="http://www.widgetbox.com/" style="text-decoration: underline; color: rgb(51, 51, 51); ">Widgetbox</a>: They&#8217;re about to roll out some new options for advertisers (and thus monetization options for developers). With 4.5 billion widgets served so far, scale should not be the problem.</p>
<p style="margin-top: 10px; margin-bottom: 10px; "><a href="http://www.widgetbucks.com/" style="text-decoration: underline; color: rgb(51, 51, 51); ">Widgetbucks</a>: They&#8217;ve got a massive ad network of their own. I met the CEO on my panel on widget monetization. Note that Widgetbox and Widgetbucks can sound exactly alike depending on the speaker&#8217;s accent, or if your hearing&#8217;s shot from the Vegas party scene.</p>
<p style="margin-top: 10px; margin-bottom: 10px; "><a href="http://www.yardbarker.com/" style="text-decoration: underline; color: rgb(51, 51, 51); ">YardBarker</a>: It&#8217;s a massive sports blog network, with about 60 pro athlete blogs, if you can call Donovan Mcnabb a pro.</p>
<p style="margin-top: 10px; margin-bottom: 10px; "><a href="http://www.yovia.com/" style="text-decoration: underline; color: rgb(51, 51, 51); ">Yovia</a>: Join communities or sponsor them and request posts. I need to take a little more time to see how they differ from the PayPerPost/SocialSpark model.</p>
<p style="margin-top: 10px; margin-bottom: 10px; "><a href="http://www.zannel.com/" style="text-decoration: underline; color: rgb(51, 51, 51); ">Zannel</a>: I&#8217;ve been a big fan of this mobile publishing tool/site/platform &#8211; whatever it is, it works well for sharing and viewing content. (I&#8217;m there as&nbsp;<a href="http://zannel.com/dberkowitz" style="text-decoration: underline; color: rgb(51, 51, 51); ">dberkowitz</a>.)</p>
<p style="margin-top: 10px; margin-bottom: 10px; "><a title="Zemanta" class="zem_slink" href="http://www.zemanta.com/" rel="homepage" style="text-decoration: underline; color: rgb(51, 51, 51); ">Zemanta</a>: I&#8217;m using this plug-in to recommend links, images, tags, and other good content as I blog away. Perhaps this and Apture will make the blog more engaging; we&#8217;ll see&#8230;</p>
<p style="margin-top: 10px; margin-bottom: 10px; "><a href="http://www.marketersstudio.com/2008/09/some-companies.html">Comments</a></p>
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