All Posts Tagged Tag: ‘Millennial Media’
AOL, which as a reminder, is now owned by Verizon, announced on Thursday that it has entered agreement to acquire mobile ad platform Millennial Media. It’s paying $1.75/share, which comes to roughly $238 million. AOL says it will use Millennial Media to add a supply-side platform for app monetization with over 65,000 apps; add significant mobile brand advertising scale across …
Kenny Rogers has been at it so long that he has seen numerous periods of resurgence in his fame. It was one thing to turn on the radio in the 80s and hear Kenny Rogers crossover hits coming out of the speakers, but when the singer took the stage at Bonnaroo in 2012 with Phish to play “The Gambler,” it …
Millennial Media released its latest Mobile Mix report, looking at the impact the Verizon iPhone has made, as well as the growth of tablets/connected devices. In addition, there is some data on apps, and a comparison of different platforms, based on app revenue. Following is a chart illustrating just that. Keep in mind this data is for the month of …
Millennial Media released its monthly Mobile Mix report this morning, finding (among other things) that Verizon’s iPhone represented 4.5% of U.S. iPhone Impressions in the two weeks following the launch. Verizon is about 3 years behind AT&T in terms of offering the iPhone. Verizon said that it had a record first day of sales in the history of the company. …
Millennial Media has released its monthly Mobile Mix report looking at the smartphone market for the month of December. For the first time, Android surpassed iOS as the largest smartphone OS on the Millennial network, with an 8% increase month-over-month and 46% impression share on the firm’s network in December. iOS currently has a 32% share.
For context, Millennial’s network is the largest mobile ad network in the U.S.
When it comes to receiving attention from publishers and advertisers, rivals of Google’s mobile operating system are perhaps not going to do too well next year. New stats from Millennial Media are out, and Android appears ready to grab the figurative spotlight.
Mobile ad network Millennial Media released its latest Mobile Mix report this morning. Android is now officially the number 2 OS on Millennial’s network. The Android OS grew another 47% month-over-month. Since January, Android has grown 690%. Android surpassed RIM as the number 2 OS on the network.
Apple ad requests increased 24% month-over-month, but are actually down 15% since January. iPad ad requests grew 327% month-over-month, however.
Here are the top manufacturers and devices:
For quite some time, Android has been gaining on Apple’s mobile operating system, looking more and more like it would become a favorite among advertisers. Millennial Media has determined that Android’s growth slowed a bit in June, however, while Apple saw some impressive increases.
Millennial Media has released its latest S.M.A.R.T. (U.S. Scorecard for Mobile Advertising Reach and Targeting) report on how the mobile web is increasing. This includes more users, longer sessions, advertisers targeting more campaigns, etc.
The report also indicates a significant increase in advertisers’ spend on rich media, and an increase in campaigns sending consumers to social media sites.
Millennial Media has released its monthly Mobile Mix report, focusing specifically on various mobile devices and OS’s, and listing the Top 20 Mobile Phones in the U.S. "Mobile Mix measures device, OS, carrier, and now application trending data on our network. New to Mobile Mix this month, is a snapshot of the most active mobile app channels; and a quick view of the break-out of multi-platform app versus single platform app developers," Mack McKelvey, SVP of Marketing at Millennial Media tells WebProNews.
While just about everyone knows that Android is becoming more and more popular, a new report indicates that the mobile operating system is racking up not only users, but also ad impressions. Millennial Media found that Android ad requests increased by a huge amount between March and April.
Mobile advertising firm Millennial Media has put out a report mobile devices and their impact on advertising. "For the past year Millennial Media has released a monthly SMART report (Scorecard for Mobile Advertising Reach and Targeting), which discusses trends in the mobile ad space. Beginning this month, they’ve decided to release an additional device-focused report, the Media Mobile Mix," a representative for the firm tells WebProNews.