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Mike Wehrs Articles

QR Code Adoption Grows, Particularly Among Those 35-44 QR Code Adoption Grows, Particularly Among Those 35-44
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The rise of smartphones has given way to the rise of plenty of interesting marketing strategies – QR codes among them. Simply put, they’re a way to bring people in the physical world (as opposed to people sitting in front …

Mobile Marketing Will Likely Become Unavoidable
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A recent study showed that spending for mobile advertising was expected to reach over $760 million in 2009. That’s about 20% more than last year. Do you dedicate any portion of your budget to mobile marketing? Let WebProNews readers know.

Surveying The Mobile Landscape
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In the ad:tech  MobileMix keynote session "Surveying the Mobile Landscape in 2009," Mike Wehrs, president and CEO of the Mobile Marketing Association, offered his views on the mobile industry.