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All Posts Tagged Tag: ‘Microsoft’

Bing Shopping Campaigns Now Available To All In The U.S.

Bing Shopping Campaigns Now Available To All In The U.S.

Earlier this year, Microsoft introduced Bing Shopping Campaigns in beta aimed at making it easier for businesses to advertise products from their Bing Merchant Center stores. On Tuesday, the company announced that they’re now available to all U.S. customers. In fact, they’ll soon be the default campaign type for running product ads on Bing. They’ll sunset the traditional way of …

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Mac Users Get Microsoft Office 2016

Mac Users Get Microsoft Office 2016

Microsoft just released Office 2016 for Mac in 139 countries and 16 languages. It includes major updates across the entire suite of apps (Word, Excel, PowerPoint, Outlook, and OneNote). The company says this was its biggest Office for Mac beta ever thanks to customer participation, and that it collected over 100,000 pieces of feedback, which led to the releases of …

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Microsoft Announces 7,800 Job Cuts from Phone Division

Microsoft Announces 7,800 Job Cuts from Phone Division

Microsoft has announced that it will cut up to 7,800 jobs, mostly in the company’s phone hardware business. The company is also writing off $7.6 billion related to its acquisition of Nokia’s phone business despite only spending $7.2 billion to acquire it last year. “I am committed to our first-party devices including phones. However, we need to focus our phone …

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Bing Ads Gets Better Demographic Targeting

Bing Ads Gets Better Demographic Targeting

Microsoft announced new global increased age and gender coverage for improved demographic targeting in Bing Ads. It utilizes data from users’ search and display behavior. According to the company, the coverage of targetable users has actually more than double as a result of its new efforts. This means an opportunity for more click-throughs and conversions for targetable users and potentially …

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Bing Ads Home Page Gains Highly Requested Features

Bing Ads Home Page Gains Highly Requested Features

Microsoft had added customized modules and period-over-period comparison features to the Bing Ads homepage. According to the company, these have been the two most requested features since a recent Bing Ads revamp. The new features are designed to make it easier to do more in less time when it comes to monitoring accounts and finding ways to improve performance. “You …

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Facebook Embraces Bing As App Links Partner

Facebook Embraces Bing As App Links Partner

Facebook announced App Links at its F8 conference last year. It’s an open protocol that enables developers to make deep app content linkable from other apps and services. One app can link to a piece of content from another app, and if the user has both apps installed on their device, that second app will open the content. App Links …

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What Marketers Should Know About The AOL-Bing Deal

What Marketers Should Know About The AOL-Bing Deal

Microsoft and AOL announced a major agreement which sees AOL assuming management and sales responsibilities for all of Microsoft’s display, mobile, and video ad inventory across the U.S., U.K., Canada, Brazil, France, Germany, Italy, Spain, and Japan. AOL will run the ads across Microsoft’s MSN homepage and verticals, Outlook Mail, Xbox, Skype, and in apps. The two companies also made …

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Uber Makes a Big Mapping Play, Hires 100 Bing Engineers

Uber Makes a Big Mapping Play, Hires 100 Bing Engineers

Uber is continuing its quest for maps self reliance, and is set to acquire a chunk of Bing’s mapping assets. Both Microsoft and Uber confirmed the deal to TechCrunch, but wouldn’t get specific on the terms. The deal will see Uber absorb around 100 Microsoft data collection engineers. A move this large proves that Uber really, really wants to get …

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Microsoft Just Launched Office For Android Phones

Microsoft Just Launched Office For Android Phones

Microsoft announced that Office for Android is now generally available and in the Google Play Store. In other words, Android users can take advantage of Word, Excel, and Powerpoint on their Android phones. Each has its own app, and join those that were already released for Android tablets. “Five weeks ago, we announced the Office for Android phone preview,” says …

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‘Not Provided’ To Expand As Bing Encrypts Search Data

‘Not Provided’ To Expand As Bing Encrypts Search Data

Microsoft announced that Bing will start encrypting search traffic by default meaning that like much of your Google traffic in Google Analytics, you’ll start seeing “not provided” for query data from Bing. Google started doing this back in 2011. It’s a little surprising that Bing has taken this long to follow suit, but they’re doing so now nevertheless. Bing’s Duane …

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Skype For Web Now Available To All

Back in November, Microsoft announced the beta launch of Skype for Web, which lets you use the product from a web browser. It’s been in limited beta, but that changes now. The company just announced that while it’s still in beta, it’s now available worldwide. It also includes Chromebook support. You can go to Skype.com, sign in, and gain access …

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Bing Sheds Light On Yahoo Click Volume

Last month, Microsoft and Yahoo announced some changes to their ongoing search and advertising partnership. Under the new terms, Yahoo would gain increased flexibility to enhance its own search experience on any platform. Also as part of the agreement, Microsoft would be the exclusive salesforce for ads delivered by its own Bing Ads platform, and Yahoo would continue to be …

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