Microsoft has posted a FAQ page for adCenter advertisers wondering just what Bing has in store for them. One question pertained to Bing’s algorithm, to which Microsoft’s Carolyn Miller responded:

The goods: Microsoft adCenter has a new product rolling out next month. A plugin (”Add-in”) for Excel will give marketers access to automatic tools to generate keywords, expand keyword lists, get actual traffic and demographic data—as in real numbers. If you haven’t seen a demo yet, let me tell you: this looks very cool. Here are my notes from Microsoft’s presentation and demo at the Search Insider Summit today.

ClickZ looks at the favorable response to Microsoft’s AdCenter platform. They love the traffic, they just need more of it!