WebProNews

SIM - Microsoft adCenter Add-in

The goods: Microsoft adCenter has a new product rolling out next month. A plugin (”Add-in”) for Excel will give marketers access to automatic tools to generate keywords, expand keyword lists, get actual traffic and demographic data—as in real numbers. If you haven’t seen a demo yet, let me tell you: this looks very cool. Here are my notes from Microsoft’s presentation and demo at the Search Insider Summit today.

Microsoft AdCenter Advertisers Want More

ClickZ looks at the favorable response to Microsoft's AdCenter platform. They love the traffic, they just need more of it!