WebProNews

Omniture and comScore Join Forces For Online Metrics

It seems that getting itself acquired by Adobe isn’t enough to keep the web analytics giant Omniture busy.

Study: Businesses Missing Out On Important Social Media Metric

An interesting study from Tealium has revealed that businesses are grossly under-counting their social media and PR traffic. The reason for this is that they are not measuring their "view-through" traffic according to the firm.

IAB Releases Definitions for Social Media Ad Metrics

The Interactive Advertising Bureau has released a document of social media ad metric definitions. The document breaks social media down into three categories - social media sites, blogs, and widgets & social apps.

Integrating the Web Into Traditional Marketing Efforts

If you're not incorporating the web into your traditional media marketing efforts, you're going to be missing out on part of your audience. WebProNews discussed this with comScore's Erin Hunter at the recent ad:tech conference.

AdWords Getting New Conversion Tracking Metrics

Google announced today that in the coming months, they will be updating the AdWords conversion tracking metrics in the new AdWords interface, and other account management platforms like AdWords Editor and the AdWords API.

A Look at Facebook’s New Metric System

 This week, Facebook announced that it is changing the timing of application measurement from daily to monthly.  This means that instead of daily activity reports, Facebook developers can now look at how their widgets perform over course of a month.

Google Hints At New Service Via WSJ

Internet usage reporting may be the next free thing from Google, a service that would put them in competition with companies that charge a hefty premium for such information.

SMX: Measurements You Missed

Spend a day at a retail store, and you'll see all sorts of people forgetting parts of mental three- or four-item shopping lists.  Since SEO is a little more complicated than picking up milk, an SMX session looked at things that can slip by.

Web Analytics - Abandonment

The classic web analytics funnel analysis is simple indeed. The key metric is the percentage of times the process is abandoned on each step. The implicit assumption is that steps with the highest abandonment rates are the biggest problem.

Best Posts of the Year for Analytics

Dennis Mortensen, COO of Index Tools and author of the blog Visual Revenue, has summarized the 18 most popular web analytics posts of 2007. His list includes posts from 6 different authorities in the Web Analytics industry including: Occam's Razor, Web Analytics Demystified, Web Metrics Guru, Visual Revenue, Web Analytics World, and Luna Metrics.