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Should You Pay Attention to Attention Metrics?

Should You Pay Attention to Attention Metrics?

By Josh Wolford June 24, 2014

Upworthy, the site that brings you articles like If I Told You What This Is About, You Almost Definitely Would Not Click On It and Boy Meets Girl. Girl Reveals Secret. That’s When Things Get Intimate. And Beautiful, is moving …

New And Improved Yelp Metrics Are Here New And Improved Yelp Metrics Are Here
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Yelp is one of the better social media services for small businesses that want to track how their brand is doing out in the real world. The site has introduced some new metrics that makes the site even more attractive …

Ace Metrix CEO Reveals Super Bowl Ad Stats Ace Metrix CEO Reveals Super Bowl Ad Stats

The Super Bowl has come and gone, and while the final play is still getting talked about, the ads are too. Last week, WebProNews spoke with Peter Daboll, the CEO of ad effectiveness firm Ace Metrix, who told us that there is a difference between an ad being likable and effective.

Super Bowl Ad Metrics More Varied This Year Super Bowl Ad Metrics More Varied This Year
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Super Bowl ads are not only entertainment during the big game, they serve the higher (or lower) purpose of trying to sell you something. We may forget that these ads are doing that when we’re busy laughing at the newest …

Measuring Social Media Effectiveness May Have Just Gotten Easier
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Everyone knows that social media provides some great opportunities for marketing, but measurement issues continue to plague businesses. You know content is being shared, but you don’t know how people who its being shared with are responding to it.

Are you content with your ability to measure social media effectiveness? Let us know.

Finding Alternatives To Facebook
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With the news confirmed that Facebook membership now exceeds 500 million people worldwide – that’s nearly 10 percent of the world’s total population – it’s a worthy reminder to note that, never mind its size or seeming monolithic ubiquity, there are other social networking places to complement Facebook.

Omniture and comScore Join Forces For Online Metrics

It seems that getting itself acquired by Adobe isn’t enough to keep the web analytics giant Omniture busy.

Study: Businesses Missing Out On Important Social Media Metric

An interesting study from Tealium has revealed that businesses are grossly under-counting their social media and PR traffic. The reason for this is that they are not measuring their "view-through" traffic according to the firm.

IAB Releases Definitions for Social Media Ad Metrics

The Interactive Advertising Bureau has released a document of social media ad metric definitions. The document breaks social media down into three categories – social media sites, blogs, and widgets & social apps.

Integrating the Web Into Traditional Marketing Efforts

If you’re not incorporating the web into your traditional media marketing efforts, you’re going to be missing out on part of your audience. WebProNews discussed this with comScore’s Erin Hunter at the recent ad:tech conference.

AdWords Getting New Conversion Tracking Metrics
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Google announced today that in the coming months, they will be updating the AdWords conversion tracking metrics in the new AdWords interface, and other account management platforms like AdWords Editor and the AdWords API.

A Look at Facebook

 This week, Facebook announced that it is changing the timing of application measurement from daily to monthly.  This means that instead of daily activity reports, Facebook developers can now look at how their widgets perform over course of a month.

A Look at Facebook

 This week, Facebook announced that it is changing the timing of application measurement from daily to monthly.  This means that instead of daily activity reports, Facebook developers can now look at how their widgets perform over course of a month.

A Look at Facebook

 This week, Facebook announced that it is changing the timing of application measurement from daily to monthly.  This means that instead of daily activity reports, Facebook developers can now look at how their widgets perform over course of a month.

A Look at Facebook
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 This week, Facebook announced that it is changing the timing of application measurement from daily to monthly.  This means that instead of daily activity reports, Facebook developers can now look at how their widgets perform over course of a month.

Google Hints At New Service Via WSJ
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Internet usage reporting may be the next free thing from Google, a service that would put them in competition with companies that charge a hefty premium for such information.

SMX: Measurements You Missed

Spend a day at a retail store, and you’ll see all sorts of people forgetting parts of mental three- or four-item shopping lists.  Since SEO is a little more complicated than picking up milk, an SMX session looked at things that can slip by.