WebProNews

Web Analytics - Abandonment

The classic web analytics funnel analysis is simple indeed. The key metric is the percentage of times the process is abandoned on each step. The implicit assumption is that steps with the highest abandonment rates are the biggest problem.

Best Posts of the Year for Analytics

Dennis Mortensen, COO of Index Tools and author of the blog Visual Revenue, has summarized the 18 most popular web analytics posts of 2007. His list includes posts from 6 different authorities in the Web Analytics industry including: Occam's Razor, Web Analytics Demystified, Web Metrics Guru, Visual Revenue, Web Analytics World, and Luna Metrics.

The Consensus About the Future of Marketing

Is it just me, or is there now a consensus in the world of marketing about the future?

The Year's Most Overused Metrics

We all know marketers love metrics.  Flashy award winning campaigns are great and celebrity spokespersons are always appealing, but most of the time we try to base judging the success of a campaign on hard and fast metrics.  The only problem is, many times the metrics that marketers use to gauge success are wrong, inaccurate, incomplete or just plain useless.  There are two main reasons this happens ...

SES - Metrics Challenges & Measuring Success

Meet the Web Analytics Players: Vendors from major web analytics services each cover different metrics challenges plus answer questions about measuring success and their tools in general. Moderator: Frank Watson, Head Search Marketing, FXCM Speakers: Chris Knoch, Principal Consultant, Omniture, Inc, Thomas Grant, Director - Internet Marketing Solutions, Unica Corporation, Kristen Nomura, Sr. Account Manager, Google Analytics.

Black Friday Website Visitors Mostly Women

The droves of Black Friday shoppers are just warming up. Last week, traffic to websites specifically dedicated to America's Other Holiday was up 145 percent, dominated by new visitors and young women.

Radiohead's Download Experiment Faring Well

Whether or not you think music should be given away, sold at reasonable per-download prices, or sold at whatever price the record labels want to put on them, Radiohead's experiment in name-your-own-price marketing may be paying off.

Ultimate Consumer Engagement Resources

Consumer Engagement is not a metric that can be measured in the same manner by all businesses and therefore there is no such thing as an optimum engagement score. Consumer Engagement is also not simply captured on your website, it's calculated using all touch points in a consumer's (website, search engine, blog, banner ad, offline media, etc...). Consumer engagement has to be defined by marketing teams and appropriate stake holders so that it can be correlated to repetitive interactions by the consumer.

SMS Ads Small In U.S., Big In Europe

Close to three-quarters of Western European mobile subscribers received a short message service (SMS) advertisement in July 2007, according to M: Metrics.

Mobile Social Networking Still Has Bluepulse

Mobile social networking is practically nonexistent in day-to-day life.  This means (a) it’s a dead end or (b) there’s a lot of room for expansion.  As it gives Bluepulse $6 million in funding, VantagePoint Venture Partners appears to be betting on (b).