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All Posts Tagged Tag: ‘Merchant Center’

Google Adds Inventory-Aware Campaigns To DoubleClick Search

Today, Google announced the ability to automatically create and optimize DoubleClick Search campaigns based on Google Merchant Center feeds. “We know that keeping your search campaigns up-to-date with changing inventory can be time-intensive and cumbersome,” Google’s Kim Doan tells advertisers. “With this new feature, we wanted to deliver a simple solution for this complex problem, to help you go faster, …

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