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	<title>WebProNews &#187; Merchandising</title>
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	<lastBuildDate>Mon, 13 Feb 2012 16:11:21 +0000</lastBuildDate>
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		<title>Zynga, Hasbro Partner To Make FarmVille Toys A Reality</title>
		<link>http://www.webpronews.com/zynga-hasbro-partnership-2012-02</link>
		<comments>http://www.webpronews.com/zynga-hasbro-partnership-2012-02#comments</comments>
		<pubDate>Fri, 10 Feb 2012 15:07:55 +0000</pubDate>
		<dc:creator>Josh Wolford</dc:creator>
				<category><![CDATA[Gaming]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Farmville]]></category>
		<category><![CDATA[Hasbro]]></category>
		<category><![CDATA[Merchandising]]></category>
		<category><![CDATA[Word With Friends]]></category>
		<category><![CDATA[Zynga]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=97495</guid>
		<description><![CDATA[The people behind FarmVille, Words With Friends, and Mafia Wars are teaming up with the people behind Transformers, Nerf, and My Little Pony to produce a line of real-life toys and games based on the popular social games. The two &#8230;]]></description>
			<content:encoded><![CDATA[<p>The people behind FarmVille, Words With Friends, and Mafia Wars are teaming up with the people behind Transformers, Nerf, and My Little Pony to produce a line of real-life toys and games based on the popular social games.</p>
<p>The two companies just announced the agreement, which give Hasbro the license to create and distribute &#8220;wide ranging product lines based on Zynga&#8217;s game brands.&#8221;  This means toys, games, and other real life products based on Zynga&#8217;s massive catalog of online games.  </p>
<p>I know what you&#8217;re thinking &#8211; does this mean that a Words With Friends board game is a possibility?  You know, Scrabble? </p>
<p>“It’s exciting to partner with Hasbro as we share a common vision for play and a mission to connect the world through games,” said Mark Pincus, founder, CEO and chief product officer of Zynga. “This partnership is so special because it represents an exciting leap forward in enabling people to connect their virtual and real worlds. Hasbro has inspired play through their famous toys, games and action figures and we look forward to working with a company that continually creates meaningful and fun brands.”</p>
<p>Hasbro is looking to benefit from Zynga&#8217;s 200+ million monthly active users.  </p>
<p>“Hasbro is thrilled to have the opportunity to bring Zynga’s immensely popular social games to life in a variety of creative and new expressions that reflect consumers’ growing desire to surround themselves with gaming brands they love anytime, anywhere together with their friends and family,” said Brian Goldner, President and CEO of Hasbro. “Zynga is bringing more games to mainstream culture and is redefining how people play. At Hasbro, we’re proud to help bring their games to even more people around the world. This strategic alliance plays off of both Hasbro’s and Zynga’s proven strengths and is emblematic of the new innovations and new platforms we are creating across our entire gaming portfolio.”</p>
<p>The deal also leaves open the possibility for co-branded ventures &#8211; My Little Pony on The Pioneer Trial, anyone?</p>
<p>The first products are expected to roll off the production line sometime in the Fall of this year.  </p>
<p>Zynga has taken a little flak recently for a series of accusations that they were <a href="http://www.webpronews.com/zynga-copying-ios-title-2012-01">stealing from indie game developers</a>.  They later came out and <a href="http://www.webpronews.com/zynga-game-dev-2012-02">defended their development strategy</a>.    </p>
<p>If you want to really grasp just how huge Zynga is on the social gaming sphere, just think about this:  In their IPO filings, Facebook revealed that <a href="http://www.webpronews.com/facebook-zynga-revenue-2012-02">Zynga accounted for 12% of their total revenue last year</a>.  </p>
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		<title>McBrain vs. Zombama</title>
		<link>http://www.webpronews.com/those-who-bought-mccain-action-figures-also-bought-2008-10</link>
		<comments>http://www.webpronews.com/those-who-bought-mccain-action-figures-also-bought-2008-10#comments</comments>
		<pubDate>Thu, 30 Oct 2008 18:25:43 +0000</pubDate>
		<dc:creator>WebProNews Staff</dc:creator>
				<category><![CDATA[Politics]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Merchandising]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=47504</guid>
		<description><![CDATA[<p>Upon a seller tagging his or her Barack Obama mask in such a way to make it appear for the term &#8220;<a href="http://latimesblogs.latimes.com/washington/2008/10/obama-terrorist.html">terrorist costume</a>,&#8221; Amazon has made the proper adjustments. While that&#8217;s a fascinating event, there&#8217;s still a lot of guilt-by-association fun to be had by examining Amazon&#8217;s &#8220;Customers Who Bought This Item Also Bought&#8230;&#8221; feature. <br />]]></description>
			<content:encoded><![CDATA[<p>Upon a seller tagging his or her Barack Obama mask in such a way to make it appear for the term &ldquo;<a href="http://latimesblogs.latimes.com/washington/2008/10/obama-terrorist.html">terrorist costume</a>,&rdquo; Amazon has made the proper adjustments. While that&rsquo;s a fascinating event, there&rsquo;s still a lot of guilt-by-association fun to be had by examining Amazon&rsquo;s &ldquo;Customers Who Bought This Item Also Bought&hellip;&rdquo; feature. </p>
<p>Also apparently missing from Amazon is whatever came up for &ldquo;Sexy MC Cain Perfect Trophy Wife Halloween Costume,&rdquo; the landing page for it now 86&rsquo;d and 404&rsquo;d.</p>
<p>Regardless of those missing items, customers who bought and customers who viewed campaign-related merchandise have some interesting corresponding&nbsp; interests. Maybe what you buy does say a lot about you after all.&nbsp; <br /><img border="0" align="right" style="margin: 4px;" src="http://images.ientrymail.com/webpronews/article_pics/halloween_mccaobamamask.jpg" alt="Those Who Bought McCain Action Figures Also Bought..." title="Those Who Bought McCain Action Figures Also Bought..." /><br />In the spirit of Halloween, which is Friday, we&rsquo;ve focused a lot on costumes. Our vote: either the McCain <a href="http://www.amazon.com/McBrain-Zombie-Mask-Scary-McCain/dp/B001IM9YOC/ref=sr_1_14?ie=UTF8&amp;s=apparel&amp;qid=1225294198&amp;sr=8-14">McBrain zombie mask</a> or the <a href="http://www.amazon.com/SpookShop-com-Zombama-Mask-Scary-Obama/dp/B001IM9YNS/ref=pd_sbs_a_1">Zombama</a> one will do. As for the comparison, we&rsquo;ll begin with the incumbent GOP nominees. <br /><b><br />In This Corner, the Republicans</b></p>
<p>Customers who bought a <a href="http://www.amazon.com/Disguise-John-McCain-Mask/dp/B001D1IN1S/ref=sr_1_3?ie=UTF8&amp;s=apparel&amp;qid=1225316849&amp;sr=1-3">John McCain mask</a> also bought a copy of Charlie Wilson&rsquo;s War, a g-darn flag pin, and bulk toilet paper. <br /><img border="0" align="left" style="margin: 4px;" src="http://images.ientrymail.com/webpronews/article_pics/halloween_mccainfigure.jpg" alt="Those Who Bought McCain Action Figures Also Bought..." title="Those Who Bought McCain Action Figures Also Bought..." /><br /> You&rsquo;d think the folks buying <a href="http://www.amazon.com/Jailbreak-Toys-MC000-McCain-Action/dp/B001BKND48/ref=pd_sim_dbs_hg_49">McCain action figures</a> might have some exciting associated purchases. Not so, unless you consider the Tiger Woods PGA Tour 08 DVD, shower heads, coffee presses, and strollers all that titillating. Dang conservatives. Sometimes you need new blood to shake things up. Which brings us to&#8230;</p>
<p>Vice Presidential nominee Sarah Palin will no doubt be a popular character to caricature this Friday, and sure enough, the <a href="http://www.amazon.com/Sarah-Palin-Glasses-Halloween-Costume/dp/B001I19J3O/ref=sr_1_1?ie=UTF8&amp;s=apparel&amp;qid=1225294297&amp;sr=8-1">Sarah Palin glasses and Miss Alaska sash</a> are at the top of the search results for [Sarah Palin costume]. Customers who viewed this option also viewed these nifty <a href="http://www.amazon.com/Brands-On-Sale-Costumes-Costume/dp/B000UZZEY2/ref=sr_1_20?ie=UTF8&amp;s=apparel&amp;qid=1225374448&amp;sr=1-20">moose antlers</a>. <br /><img border="0" align="right" style="margin: 4px;" src="http://images.ientrymail.com/webpronews/article_pics/halloween_sexypalin.jpg" alt="Those Who Bought McCain Action Figures Also Bought..." title="Those Who Bought McCain Action Figures Also Bought..." /><br />But one of the reasons Halloween is going to rock this year is the obligatory lady who shows up to the party sporting the <a href="http://www.amazon.com/Womens-Sarah-Palin-Costume-Medium/dp/B001I16DFG/ref=sr_1_8?ie=UTF8&amp;s=apparel&amp;qid=1225294297&amp;sr=8-8">Sexy Sarah Palin Costume</a>, consisting of glasses, a sash, a star-spangled bikini, high heels and rifle with scope. Customers who viewed this costume also viewed the button-front linen blazer (hey, it&rsquo;s chilly in October), the grizzly rifle, and the sexy pirate, who&rsquo;s welcome at anyone&rsquo;s parrrrrrrrty.</p>
<p>If one really wanted to shake things up, they could go with this &ldquo;<a href="http://www.amazon.com/TS376-McCain-Homeboy-T-Shirt-Select/dp/B001HGAOGG/ref=sr_1_7?ie=UTF8&amp;s=apparel&amp;qid=1225294592&amp;sr=1-7">John McCain is my homeboy</a>&rdquo; t-shirt, so long as they don&rsquo;t mind being associated with people wearing the &ldquo;<a href="http://www.amazon.com/Control-T-shirt-Sarah-McCain-Palin-XXX-Large/dp/B001G4VZFI/ref=sr_1_14?ie=UTF8&amp;s=apparel&amp;qid=1225294592&amp;sr=1-14">This is what gun control looks like</a>&rdquo; or the &ldquo;I&rsquo;m voting for Sarah Palin and that white-haired dude&rdquo; shirts.</p>
<p>Various life-size cutouts are available of candidates on both sides of the ticket, current or former. Those viewing <a href="http://www.amazon.com/GOVERNOR-SARAH-LIFESIZE-STANDUP-POSTER/dp/B001FVD17W/ref=sr_1_5?ie=UTF8&amp;s=apparel&amp;qid=1225294666&amp;sr=1-5">Palin&rsquo;s standup poster</a> also took a gander at the VPILF t-shirt and the Sarah Palin Hockey Mom Hockey Puck.&nbsp;&nbsp; <br /><b><br />The Democrat Challengers</b><br /><img border="0" align="right" style="margin: 4px;" src="http://images.ientrymail.com/webpronews/article_pics/halloween_obamabuckle.jpg" alt="Those Who Bought McCain Action Figures Also Bought..." title="Those Who Bought McCain Action Figures Also Bought..." /><br />Want to dress up as Joe Biden? The lack of options in that race is astonishing. What? No foot-in-mouth masks? No Biden Teaches History: the FDR on TV Edition spoofs? Unfortunately, all Joe really brought back was a suggestion the searcher scratch the Biden part and add Dirt. Then you get this killer Joe Dirt (totally Joe Six Pack) <a href="http://www.amazon.com/Adult-Mullet-Grunge-Rocker-Costume/dp/B001AZJYWE/ref=sr_1_3?ie=UTF8&amp;qid=1225294428&amp;sr=8-3">mullet wig</a>.&nbsp; </p>
<p>They can wear that with their <a href="http://www.amazon.com/Barack-Obama-President-Belt-Buckle/dp/B001HYNZ3C/ref=sr_1_64?ie=UTF8&amp;s=apparel&amp;qid=1225294842&amp;sr=1-64">Barack Obama for President belt buckle</a>. </p>
<p>People who checked out the <a href="http://www.amazon.com/Disguise-Barack-Obama-Mask/dp/B001CJUKKI/ref=pd_sbs_a_4">Barack Obama mask</a> were likely in line for the original iPhone as well. They also viewed the new iPod Nano, the iPod Touch, both Sony Playstation 3 and Xbox 360 Elite and various new Wii controllers&#8211;and don&#8217;t forget the Batman outfit. These may be the same ones who when they bought an <a href="http://www.amazon.com/Barack-Obama-6-Action-Figure/dp/B001AF29MG/ref=pd_sim_dbs_hg_31">Obama action figure</a>, stocked up on Star Wars Clone Trooper Voice Changer Helmets and the Dark Knight Joker bobblehead. <br /><img border="0" align="right" style="margin: 4px;" src="http://images.ientrymail.com/webpronews/article_pics/halloween_obamaunderwear.jpg" alt="Those Who Bought McCain Action Figures Also Bought..." title="Those Who Bought McCain Action Figures Also Bought..." /><br />It&rsquo;s understandable (and a little creepy) that anyone invested enough to purchase a life-sized <a href="http://www.amazon.com/SENATOR-BARACK-LIFESIZE-STANDUP-STANDEE/dp/B001G8CS32/ref=sr_1_59?ie=UTF8&amp;s=apparel&amp;qid=1225294842&amp;sr=1-59">stand up poster of Obama</a> might also be interested in <a href="http://www.amazon.com/Andrew-Christian-Obama-Boxer-Underwear/dp/B001BZ7UGU/ref=pd_sbs_a_7 ">Obama underwear</a>. Because you&rsquo;re too old for Superman ones. But not for Darth Vader on the other side of the bedroom asking him to come to the Dark Side.</p>
<p><b>Other Republicans</b></p>
<p>Those nostalgic for the days of Ronald Reagan, can snag a standup cutout of <a href="http://www.amazon.com/PRESIDENT-RONALD-LIFESIZE-STANDUP-STANDEE/dp/B001GAJ6PI/ref=sr_1_32?ie=UTF8&amp;s=apparel&amp;qid=1225294707&amp;sr=1-32">the Gipper</a> as well. Customers who viewed the life-sized Reagan poster, sort of predictably also viewed the &ldquo;Screw Democrats&rdquo; t-shirt. <br /><img border="0" align="left" style="margin: 4px;" src="http://images.ientrymail.com/webpronews/article_pics/halloween_ronpaulsauce.jpg" alt="Those Who Bought McCain Action Figures Also Bought..." title="Those Who Bought McCain Action Figures Also Bought..." /><br />For those still clinging to a Ron Paul campaign, <a href="http://www.amazon.com/Ron-Paul-Paper-Mask-Adult/dp/B00134WTT2/ref=pd_sbs_a_1">his mask</a> is still available, and so is the &ldquo;<a href="http://www.amazon.com/Can-Has-Cheezburger-LOLcat-Colleckshun/dp/159240409X/ref=pd_sbs_a_5">I Can Has Cheezburger? A LOLCAT Colleckshun</a>&rdquo; book all of his other supporters appear to be enthralled by. <a href="http://www.amazon.com/Presidential-Candidate-Collectors-Universe-Chile-head/dp/B000W9989S/ref=pd_sbs_a_11">Ron Paul Hot Sauce</a> is also available for Bloody Mary topping while studying all those economics and constitution books his fans seem to be fond of. </p>
<p>Those who carefully considered purchasing a <a href="http://www.amazon.com/Mitt-Romney-Adult-Mask-2008/dp/B001350A88/ref=pd_sbs_a_30">Mitt Romney mask</a>, also thoughtfully perused the political philosophy area, John Stuart Mill&rsquo;s Utilitarianism, Jean Jacque Rousseau&rsquo;s The Social Contract, and Spider-Man: Web of Shadows weighing heavily on their minds. </p>
<p><b>Other Dems</b></p>
<p>Hey look, you can still get the <a href="http://www.amazon.com/CSB-HCN1-The-Hillary-Nutcracker/dp/B000UB0004/ref=pd_sim_dbs_hg_40">Hillary Clinton nutcracker</a>&mdash;and way discounted too. If you&rsquo;d buy that, then Amazon thinks you also might be interested in a countdown-till-Bush-is-gone desk calendar, a copy of the definitive guide to white trash etiquette, and your very own Corkscrew Bill. <br /><img border="0" align="right" style="margin: 4px;" src="http://images.ientrymail.com/webpronews/article_pics/halloween_clintoncorkscrew.jpg" alt="Those Who Bought McCain Action Figures Also Bought..." title="Those Who Bought McCain Action Figures Also Bought..." /><br />Those who bought a <a href="http://www.amazon.com/CSB-BCC1-Corkscrew-Bill/dp/B001D6L8TC/ref=pd_sim_k_3">Corkscrew Bill</a>, by the way, also bought new towels, an electric wine opener, the Popup Book of Sex, and 5-hour Energy Drink by the case. Sounds like somebody&rsquo;s expecting one hell of a night. <br />&nbsp;</p>
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