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Mentos
Revver Users Receive Millionth Dollar
By Doug Caverly
Revver’s out one million dollars, but believe it or not, that’s a good thing - the video-sharing site’s revenue-sharing system is just acting as it’s supposed to. Creators and distributors have acquired a total of one million dollars in the normal course of events.
Online Video Ads Must Meet Guidelines
By Andy Beal
The National Advertising Division of the Council of Better Business Bureaus ruled yesterday that advertisers posting their ads to YouTube, and other online video sites, must follow the same guidelines used in TV ads.
Coke And Free Advertising
After the amazing Diet Coke-Mentos video from the guys at Eepybird.com exploded onto the scene thanks to YouTube (and later Revver), there was a sharp divide between the reaction from Mentos and Coca-Cola.
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