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March Madness Driving Fans Online

Sports fans are going online at greater rates to watch games and follow their favorite sports teams, according to a new study by the Consumer Electronics Association (CEA).The "Third Annual Sports and Technology Study: Future of Sports Content Consumption," conducted by CEA and the Sports Video Group (SVG), found that 38 percent of sports fans will download and watch a game for free over the next two years, an increase of 10 percent from 2007.