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Mediabrands Articles

Microsoft and Mediabrands Announce Advertising Coalition Led by 4A’s

Today Microsoft Advertising and Mediabrands announced developments on the Media Operations Management System (M.O.M.S.), which is described as "an agency agnostic, enterprise-level architecture to connect the marketing ecosystem."

AOL and Mediabrands Partner on Retail Advertising

AOL and Interpublic Group’s Mediabrands (one of the largest buyers of retail advertising in the U.S. ) have announced a digital retail advertising partnership. The two companies plan to align their collective resources and announce a Retail Advisory Board in the coming weeks.