All Posts Tagged Tag: ‘Media Rating Council’

Media Rating Council Gives Viewable Display Impressions Green Light

The Media Rating Council (MRC) announced that it has lifted its advisory on “Viewable Impressions” for display advertising. This means the industry can begin transacting on the metric for the first time in a shift from served impressions to those that are essentially guaranteed as actually seen. The council, along with the IAB’s Emerging Innovations Task Force has released a …

Read More