All Posts Tagged Tag: ‘media costs’

ComScore Report: Surviving the Upfronts in a Cross-Media World

ComeScore just released a report on cross-media advertising and marketing efforts and what the matured state of online video brings to the effectiveness of a well-rounded campaign. The report features many actionable insights for advertisers, agencies and media buyers who are considering incorporating digital video formats into their current media efforts. Judy Bahary, SVP of Marketing Solutions at ComScore comments …

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