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Why Attention.xml Could Change PR Forever

Attention.xml is a new technology standard that's being proselytized by influencers like ...

RSS Measurement Carries Benefits and Pitfalls

Forrester analyst Charlene Li breaks down a new service from SyndicateIQ that can track the number of subscribers to an RSS feed.

Froogle Use Grows

It appears that Google's redesigned index page is paying dividends. Last week, Google promoted a link for Froogle, Google's shopping search engine, to its home page. This promotion has resulted in more traffic for Froogle, according to a study by Hitwise.

Building a Partnering Measurement System

Sitting in Perry's Los Angeles office was a humbling experience. The mahogany walls, teak boardroom table and leather-bound engineering manuals made me feel like I was on a Hollywood movie set. But I felt right at home when I walked up to the white board and started doing the math. Marker in hand, I asked Perry a series of questions aimed at quantifying the cost of the delays in the Smith project.