Measurement Articles

IAB Challenges Online Measurement Firms

The Interactive Advertising Bureau is challenging two top online measurement firms comScore, Inc and Nielsen//NetRatings to agree to a third-party audit of their measurement processes.

Key Issues in Web Anaytics Implementation and Rollout

I spent most of the last two weeks on the road – teaching down in San Diego at the WebSideStory DMU and manning a booth at the Omniture Summit. Going out and talking to so many people is always interesting (if a bit daunting for an essentially shy guy) – and if you take out the travel parts it was all pretty enjoyable.

Page Share – Web Analytic Concept

It’s been a theme lately on various blogs to discuss what’s coming next in web measurement, and my new work colleague Greg Yardley puts an interesting idea out there for a metric called page share.

Death of the Page View?

Fred Wilson predicts the death of the page view in 2007 as a key metric for web businesses.

70% of Large Companies to Blog by Year’s End

Not sure why I didn’t blog this earlier, but JupiterResearch released details of a study suggesting 35% of large companies will launch a corporate blog by the end of 2006, bringing the total to nearly 70%.

Commons Kick-off

The Communication Commons is up and running.

Blog Measurement Needs Standards

New data from Gallup notes that one in five Americans say they consult blogs “frequently” or at least “occasionally.”

Cymfony Opens Blog, Web 2.0 Knowledge Centers

Cymfony has launched a Knowledge Center that contains all kinds of rich information to help marketers learn about blogs, consumer generated media, PR measurement and Web 2.0.

Management Through Measurement

In 1996, in the movie Jerry McGuire, actor Cuba Gooding, Jr. made famous the phrase “Show Me the Money!” Ten years later, a variation of that command, now “Show Me the Data!” rings in conference rooms throughout the country.

PR Measurement and Math-Challenged Communicators

It’s an amusing sight, a group of PR practitioners at dinner trying to figure out the check and the tip. Most communicators don’t do math.

Why Attention.xml Could Change PR Forever

Attention.xml is a new technology standard that’s being proselytized by influencers like …

RSS Measurement Carries Benefits and Pitfalls

Forrester analyst Charlene Li breaks down a new service from SyndicateIQ that can track the number of subscribers to an RSS feed.

Froogle Use Grows

It appears that Google’s redesigned index page is paying dividends. Last week, Google promoted a link for Froogle, Google’s shopping search engine, to its home page. This promotion has resulted in more traffic for Froogle, according to a study by Hitwise.

Building a Partnering Measurement System

Sitting in Perry’s Los Angeles office was a humbling experience. The mahogany walls, teak boardroom table and leather-bound engineering manuals made me feel like I was on a Hollywood movie set. But I felt right at home when I walked up to the white board and started doing the math. Marker in hand, I asked Perry a series of questions aimed at quantifying the cost of the delays in the Smith project.