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McClatchy Articles

Groupon and McClatchy Team Up on Deals at Newspaper Sites
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Groupon has signed a national agreement with The McClatchy Company to distribute exclusive content to McClatchy’s sites in 28 U.S. markets.

Visitors to McClatchy sites will get deals from Groupon that aren’t even available at Groupon.com. These will initially launch in Sacramento and Kansas City, with other regions following over the coming months.

McClatchy Taps WebVisible For Online Marketing
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Newspaper company McClatchy said today it is rolling out WebVisible’s online marketing platform to all 29 of its U.S. markets in an effort to boost advertising revenue.

WebVisible says its platform will give McClatchy’s local advertisers a better way to get found in newspaper listings, newspaper websites, search engines, or via mobile phones or navigation devices.

McClatchy Ad Revenue Down Double Digits

The executives at The McClatchy Company, which owns major newspapers across the US like The Miami Herald, The Lexington Herald Leader, and the Charlotte Observer, didn’t utter the names of their digital demons in their latest earnings report. But it’s funny sometimes how there’s a defining echo between the lines.

Newspapers Sniping Over CareerBuilder

McClatchy, Gannett, and Tribune own parts of the CareerBuilder job listings site, but McClatchy is starting to feel like it’s just heard the song stop during musical chairs, and all the seats are taken.

Yahoo Expands IBM and McClatchy Relationships
Two significant announcements from Yahoo today.

First up, Yahoo and IBM have enhanced their joint enterprise search solution, to better compete with Google’s Enterprise Mini.

Yahoo Adds NewsPaper Partner

Yahoo and 12 U.S. newspaper companies have reached an agreement that expands their partnership by combining newspapers local news and advertising reach with Yahoo’s resources and audience.

The McClatchy Company is the latest newspaper publisher to sign on with the consortium. The group now includes 264 papers in 44 states, along with numerous distribution channels that benefit advertisers, readers and companies that participate.

McClatchy Expands Current Yahoo Deal

Some new dealings between newspaper publisher McClatchy and Yahoo will encompass advertising in their partnership; McClatchy had previously made a deal to share international reporting with Yahoo News.

Yahoo News Reads McClatchy Coverage

International news items created by McClatchy foreign correspondents will be added as ‘Trusted Voices’ to Yahoo News.

McClatchy Will Offer Local SEM

The McClatchy Company newspaper publishers will partner with WebVisible to add local online search advertising products to the offerings available from its sales force to advertisers.