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McCann Articles

Microsoft Readying $300 Million For New Ads

Something is in Microsoft’s sights, and whatever it is will have to fend off a new nine-figure advertising campaign the company has ready to spend.

Social Media Growth Apparently Driven from Asia

Social media and blogging is soaring with Asia a key growth market, according to research conducted by Universal McCann as reported by Brand Republic on May 11.

While I have some concerns about this story (see below), some of the reported stats are quite interesting:

How Podcasts Impact B2B Purchase Decisions

A key aspect of lead generation is to engage people as early in their buying process as possible, because that’s where you can make the biggest difference. Simply put, engage early and often.