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Google Adwords Expanded Broad Match

Google Adwords Expanded Broad Match

By Christine Parfitt June 19, 2007

Be careful when using broad match keywords in a Google adWords campaign.

Yahoo Plays The Match Game With SEM

There are a couple of ways to play the keyword match system in Yahoo’s search advertising system. Michael Mattis of Yahoo reminds ad clients why they are important.

A WebPro’s Guide To Dating Sites
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When I was 15, I successfully infiltrated a girls’ slumber party. In college, I took Interdisciplinary Approach to Dress at 8 am, and was, apparently, the only guy to think of it. Let’s just say that, early on, I had good grasp of the economic concept of scarcity. I’m not single these days, but if I were, Hitwise has told me the dating sites I would be frequenting.

YouTube Vs. Gandhi In Death Match

A New York-based clown-turned-stand-up-comedian-slash-yoga-mime posted a video of himself on YouTube impersonating Gandhi doing a pole dance. Stop laughing. India doesn’t think it’s funny, and the government has threatened to take action against YouTube if the video isn’t removed.

Introduction To Regular Expressions In PHP
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In Linux and Unix, the syntax that is commonly used by many applications for specifying text patterns is known as regular expressions or in short form – regex.

For Automated Sites PHP and MySQL are A Perfect Match

You’ve decided to automate your web site. Now what? Here are some ideas to help you choose how to automate your site.

Content Match Needs A Reality Check

Advertisers with contextual ads appearing on CNN.com just received a lesson in Negative Keywords 101, courtesy of Hurricane Katrina.

Look, Another New Blog

By the time you finish reading this sentence, three new blogs will have been created, according to Technorati. Make that four.

IBM Supercomputers Reign Over Field

The top two places, and six of the top ten supercomputers in the world, were all made by Big Blue.

Do your Blogging Goals Match Your Current Blogging Practices?

Jeremy has an interesting post over at Ensight where he looks at a recent downturn’ in blogging after some of the recent controversy over character blogs.

Contextual Advertising: Facts, Myths, and Misconceptions Part 1
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Reader Question: I have newsletter articles and a forum on my Web site. Since I often have focused content on these pages, I thought that contextual ads might be a good way to supplement income from my site. Is this a good idea? What types of contextual advertising programs are available?

Ask Jeeves Can’t Match Google’s Pace

I’m guessing that the execs at Ask Jeeves wish they had announced their Q4 numbers before Google and not after.

Does Site Match Influence Organic Results in Yahoo!?

In March of 2004 Yahoo! consolidated its paid inclusion programs and branded them under the Overture Site Match brand. Site Match allows you to submit sites to Yahoo, AllTheWeb, and AltaVista for a $49 review fee and a category based cost per click of $0.15 or $0.30. In other words Yahoo! combined their Pay for Inclusion with Pay Per Click.

Yahoo!/Overture Site Match: A License To Steal

Unless you’ve been living in a cave somewhere, I’m sure you’ve heard by now, Overture now offers the Yahoo! Search Inclusion under its own branded name–Site Match.

Overture’s New Advertiser Service Enhancements

Overture launched three new advertiser service enhancements designed to simplify sponsored search marketing and increase qualified leads for advertisers worldwide.

Search Engine Wars: After the Smoke Clears Who’s Still Standing?
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There have been a lot of changes on the search engine front in the past year; so many that it’s hard to keep track of who’s still a major player, and who isn’t. With so many services turning to “Pay for Submission” and “Pay per Click” models, there aren’t a lot left that still accept free submissions. And of those that do, it’s hard to tell exactly which ones are worth your time.

Overture: So Much More Than Pay Per Click

Overture is known for being the Leader in “Pay Per Click” (PPC).Owned by Yahoo, Overture advertisers can reach over 80% of Internet users. If you take a closer look and pop the hood, you’ll find a whole suite of useful tools for Marketers.