All Posts Tagged Tag: ‘Martin Sorrell’

WPP Doubles Facebook Advertising

Communications services group WPP will spend as much as $400 million on Facebook advertising this year, according to Mediapost. This would be roughly double of what WPP spent last year. In 2010, WPP CEO Martin Sorrell wasn’t too keen on social media for advertising, suggesting that it wasn’t very useful for marketing, stating that Facebook was “not a medium that …

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A Modest Proposal – WPP And Google

Don’t look now, but WPP honcho Martin Sorrell has been tipped to be looking for another acquisition to complement the ad giant’s 24/7 Real Media buy from 2007.

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24/7 Real Media Goes To WPP

Martin Sorrell’s marketing powerhouse WPP Group has snared the next best ad serving prize after DoubleClick, by paying about $649 million for 24/7 Real Media.

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