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Martin Sorrell
A Modest Proposal - WPP And Google
Don't look now, but WPP honcho Martin Sorrell has been tipped to be looking for another acquisition to complement the ad giant's 24/7 Real Media buy from 2007.
24/7 Real Media Goes To WPP
Martin Sorrell's marketing powerhouse WPP Group has snared the next best ad serving prize after DoubleClick, by paying about $649 million for 24/7 Real Media.
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Search + Social = Better ROI
Are you utilizing search and social media together? According to Lee... -
Yahoo Reveals SEM of Re-Brand
Near the end of September, Yahoo began a new branding campaign in an... -
Marketing in the Age of Google
Former Googler Vanessa Fox has written a book entitled Marketing in...
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