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All Posts Tagged Tag: ‘Martin Sorrell’

WPP Doubles Facebook Advertising

Communications services group WPP will spend as much as $400 million on Facebook advertising this year, according to Mediapost. This would be roughly double of what WPP spent last year. In 2010, WPP CEO Martin Sorrell wasn’t too keen on social media for advertising, suggesting that it wasn’t very useful for marketing, stating that Facebook was “not a medium that …

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