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MarketingSherpa Articles

New E-Commerce Benchmark Study Out New E-Commerce Benchmark Study Out

MarketingSherpa and eBay’s Magento have a new E-commerce Benchmark Study out, which utilized data from 3,000 hours of research, survey responses from 4,346 marketers, interviews with “key e-commerce leaders,” and a review of academic works related to e-commerce. It has …

The Business Goals Where Social Media is Most Effective

Still wondering just how social media can actually benefit your business? There are a variety of ways, and some ways may be more relevant to your own business than others.

MarketingSherpa’s "chart of the week" highlights seven business uses of social media, and rates their effectiveness based on results from a survey fielded in December. The biggest impact of social media seems to come in the form of influencing brand reputation.

What Are Blogs Good For?

If someone asked you today what your blog does for your site and your business, what would you say? MarketingSherpa asked almost 4000 people the same question (free access for a limited time). The number one response? The blog “improves our web presence through search/feeds.”