All Posts Tagged Tag: ‘Marketing’

LinkedIn Ends Network Display, Lead Accelerator

LinkedIn Ends Network Display, Lead Accelerator

A year ago, LinkedIn announced the launch of the LinkedIn Lead Accelerator as well as LinkedIn Network Display, which extended the company’s ad platform to “thousands” of publisher sites. On Thursday, LinkedIn released its earnings report, and buried in that was an announcement that it is shutting down both Lead Accelerator and Network Display. “Our strategy in acquiring Bizo was …

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Instagram Launches 60-Second Video Ads

Instagram Launches 60-Second Video Ads

Instagram has begun rolling out sixty-second video ads to marketers. “We recognize that advertisers have a variety of creative resources and want to bring more choice to help them reach their business goals,” a spokesperson for the company tells us in an email. “Instagram allows brands to amplify campaigns and build anticipation heading into key moments in time, such as …

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Facebook And Instagram Now Support Longer Reach and Frequency Campaigns

Facebook And Instagram Now Support Longer Reach and Frequency Campaigns

Facebook announced that marketers can now book reach and frequency campaigns up to 90 days in length on both Facebook and Instagram. The feature allows marketers to run de-duped campaigns over a longer period of time. The feature comes as the result of feedback, so this was presumably a popular request. Facebook says on its Marketing Partners website (h/t: AdWeek), …

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The ‘New comScore’ is Here

The ‘New comScore’ is Here

comScore announced that it has completed a merger with Rentrak and that the two are now one as the “new comScore”. What does this mean? According to comScore, it means “a new model for a dynamic, cross-platform world.” The company says it will use massive data scale to establish “new currencies” for understanding consumers’ multiscreen behavior, and provide a more …

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Paid Search Growth Slows to a Crawl

Paid Search Growth Slows to a Crawl

Adobe just released its Q4 2015 Digital Advertising Report looking at data for Q4 2014 to Q4 2015 from over 400 billion digital ad impressions from Google, Facebook, Bing/Yahoo, Baidu, and Yandex and over 4,000 branded sites across industries. They looked at paid search trends, mobile spend patterns, Google vs. Facebook ad performance, and how digital advertising over the holidays …

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Some Twitter Users Don’t See Ads

Some Twitter Users Don’t See Ads

Some Twitter users see fewer ads than most of us. Some don’t even see any at all. This has been going on for months. That is according to Peter Kafka at Re/code, who spoke with sources at Twitter. He writes that the company has been showing no ads or less ads to some of its most valuable users, which are …

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AOL Announces ONE by AOL: Publishers

AOL Announces ONE by AOL: Publishers

At the Interactive Advertising Bureau’s Annual Leadership Meeting, AOL announced the launch of ONE by AOL: Publishers bringing together the company’s content and distribution capabilities. The company says the offering will simplify “an overly complex ecosystem and provide holistic, tailored solutions for publishers.” It comes as the result of six years of AOL investing over $1 billion in publisher technologies. …

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Facebook Lead Ads Get New Features

Facebook Lead Ads Get New Features

Facebook announced some new features for its lead ads including a new context card, a carousel format, and the ability to reach both desktop and mobile users. Lead ads were first made available to all advertisers in October following a limited launch in June. Facebook has touted a 4x reduction in cost per lead and a 54% more efficient cost …

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Will These Make Twitter Marketing More Effective?

Will These Make Twitter Marketing More Effective?

Twitter recently introduced a new ad format that encourages users to tweet about brands and increase brand mentions and discussion throughout the Twitterverse for those who use it. The format is called Conversational Ads. According to Twitter, advertisers can use them to drive more earned media and brand influence. Do these ads sound appealing to your business? Let us know …

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4 New Features In Bing Ads Keyword Planner

4 New Features In Bing Ads Keyword Planner

Microsoft announced some enhancements to the Bing Ads Keyword Planner tool to give advertisers more insights into their campaigns. There are four new capabilities. First is new competitive insights and benchmarking. Advertisers can now review relative ad impression share for keyword suggestions in addition to search trend, competition, and suggested bid information as previously provided. Advertisers can compare their ad …

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Shopify Just Launched an Ecommerce Marketing Podcast

Shopify Just Launched an Ecommerce Marketing Podcast

Shopify announced the launch of a new ecommerce marketing podcast called Shopfiy Masters. The show features interviews from successful ecommerce entrepreneurs, discussing things they’ve done to build their businesses. The show runs twice a week, hosted by Shopify’s Felix Thea. There are already seven episodes live (via Soundcloud) available to listen to. They generally run between 40 and 60 minutes …

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Twitter Opens ‘Flight School’ To All Marketers

Twitter Opens ‘Flight School’ To All Marketers

Twitter has a free online education program called Flight School, which the company just announced is now open to all advertisers around the world in 16 languages. Flight School was originally launched in 2014 for agencies. In the meantime, 1,500 people have completed coursework. Visit #TwitterFlightSchool to discover interactive courses you can explore at your own pace https://t.co/F4KXYBwTWK https://t.co/DowydHViJc — …

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Twitter Has Another User-Based Ad Format On the Way

Twitter Has Another User-Based Ad Format On the Way

Twitter is reportedly working on a new ad format that would enable advertisers to utilize tweets from regular users and promote them. This is according to DigiDay, which cites people who got a look at the offering at the Consumer Electronics Show. From the report: The new product is based on what Twitter is calling a “brand enthusiast gallery,” which …

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Report: Retailers Not Ready For Cross-Channel Integration

Report: Retailers Not Ready For Cross-Channel Integration

There’s a new report out form Yesmail. The main conclusion is that in general, retailers are not ready for cross-channel integration. They polled about 200 retailers at the Shop.org summit. The report finds that nearly a third of retailers indicate that integrating email with other digital channels is a top priority for this year, but many are failing to properly …

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Twitter’s Expected Evolution Could Be Great For Businesses

Twitter’s Expected Evolution Could Be Great For Businesses

Change is coming to Twitter. The word is that Twitter will soon expand its character limit. It’s always been famous for 140 characters, but in the coming months, it’s poised to expand that limit greatly. From a business perspective, do you expect an increased character limit to make Twitter a more powerful tool? Share your thoughts in the comments. Earlier …

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Instagram Ad CTR Comparable To Facebook Ads

Instagram Ad CTR Comparable To Facebook Ads

Instagram ads deliver clickthrough rates comparable to Facebook ads according to a recent study from Instagram and Facebook partner Nanigans. Have you tested the Instagram ad waters yet? What are your thoughts? Discuss. Nanigans is a good source for this data as it is both a Facebook Marketing Partner and a member of the Instagram Partner Program. It analyzed data …

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Salesforce Infographic Looks at Holiday Marketing Trends

Salesforce Infographic Looks at Holiday Marketing Trends

Another day, another interesting infographic from Salesforce. Earlier this week, we looked at one the company released about the state of customer service based on its new 2015 State of Service Report. This one looks at holiday marketing and how to sell more stuff. “Digital influencers are more important than ever before,” says Salesforce’s Lauren Jung. “With approximately 200M people …

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Facebook Custom Audiences Get Expanded Matching Capabilities

Facebook Custom Audiences Get Expanded Matching Capabilities

Facebook announced new matching capabilities with Custom Audiences on Monday. These were actually enabled a week prior. Facebook Marketing Partners and marketers that that use the Ads API can match on multiple data types at once “to increase the coverage and accuracy for data file Custom Audiences,” Facebook says. “By expanding the Custom Audience matching capabilities, marketers will see increased …

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New Data Shows Importance Of Facebook Shares Over Likes And Comments

New Data Shows Importance Of Facebook Shares Over Likes And Comments

When it comes to your Facebook posts, shares appear to be significantly more important than either likes or comments when it comes to increasing your reach and audience. Have you found shares to be more effective at increasing your posts’ reach than likes? Let us know in the comments. That is the key finding from some recently released research by …

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Yahoo Product Ads Launch For Holiday Shopping Season

Yahoo Product Ads Launch For Holiday Shopping Season

Yahoo just announced new Product Ads, which it describes as ” new, comprehensive product offering that allows retailers to reach consumers with high performance search and display ads across mobile, tablet and desktop devices.” “A recent study from Yahoo and Ipsos revealed that 44% of consumers use a search engine as their primary or secondary step when researching holiday gifts, …

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Instagram Partner Program Opens To Help Businesses

Instagram Partner Program Opens To Help Businesses

Instagram just announced the launch of the the Instagram Partner Program geared at highlighting partners to help businesses grow on Instagram and make it easier for advertisers to find helpful technology partners. The program is kicking off with 40 partners in three categories: Ad Tech, Community Management, and Content Marketing. In the Ad Tech category, partners include: 4C, Adaptly, adMixt, …

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Snapchat Rivals Facebook When It Comes to Video Views

Snapchat Rivals Facebook When It Comes to Video Views

Last week, when Facebook announced that it sees over eight billion video views per day, you likely said well, that’s a hell of a lot of video views. And you’d be right, it is. But here’s a number that’s even more surprising. Ephemeral messaging app Snapchat is reportedly seeing six billion video views per day, according to sources quoted by …

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Facebook And Instagram Stats To Consider This Holiday Season

Facebook And Instagram Stats To Consider This Holiday Season

Facebook is sharing some new research from FBIQ about how people are shopping online for the holidays these days. Naturally, they’re also reminding businesses that they have various ads and marketing tools that can help them take advantage of these habits. Do you expect Facebook and/or Instagram to play a significant role in your holiday efforts this year? What specific …

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Bing Ads Academy Training Program Announced

Bing Ads Academy Training Program Announced

Microsoft announce the launch of Bing Ads Academy, a new training program for advertisers to learn how to get more out of Bing Ads. There are courses for both newer customers and those who have been at it for a while. Bing Ads Academy consists of both online and in-person courses. They’re offered to premium customers working for agencies, as …

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Twitter Holiday Marketing Research Released

Twitter Holiday Marketing Research Released

Twitter is sharing findings from some research it conducted into holiday marketing on the platform in an effort to provide retailers with some advice on how to engage shoppers. According to the company, holiday shopping-related buzz surges by an average of 83% between the hours of 8pm and 12am throughout the season, and by 87% on Sundays in November when …

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Facebook Puts Together Some Tools For Small Businesses

Facebook Puts Together Some Tools For Small Businesses

Earlier this year, Facebook replaced its Preferred Marketing Developer program with its Marketing Partners Program, adding a new structure to make it easier for businesses to find partners based on specific needs. Would would you like to see made available through Facebook’s marketing partner program? Discuss. Late last week, the company added a new small business section, which it intends …

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Instagram ‘Fully Open For Business’ To Marketers

Instagram ‘Fully Open For Business’ To Marketers

Instagram ads are now officially rolling out to every marketer in the world. Facebook announced several weeks ago that they would become available at the end of September, and now that October is here, you – YES YOU – have the ability to run ads on the rapidly growing social media service, or at least will very soon as the …

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Your ROI is in the Mail

Your ROI is in the Mail

79% of consumers say they will act on Direct Mail immediately, only 45% say the same of Email This infographic illustrates the ROI of direct mail. When you combine direct mail with digital marketing you will increase your response rates, reach more customers and improve revenue. Share the awesome with our social links!

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As Instagram Surpasses Twitter, Marketers Must Take Note

As Instagram Surpasses Twitter, Marketers Must Take Note

Instagram is officially bigger than Twitter, and it has the power to let marketers target audiences at the same level as its parent company Facebook. If you’re not taking it seriously as a marketing channel yet, what are you waiting for? How have you leveraged Instagram in your marketing efforts? If you haven’t, what is holding you back? Discuss. Last …

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LinkedIn Releases New Handbook for Marketers

LinkedIn Releases New Handbook for Marketers

LinkedIn has a new eBook out looking at the most in-demand marketing jobs based on research by LinkedIn itself and HubSpot. They looked at LinkedIn recruiting data and LinkedIn member profiles of marketers. The offering is called The Marketing Skills Handbook: A Deep Dive into Today’s Most In-Demand Marketing Jobs. They found that the top three skills named in recruiter …

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