Quantcast

All Posts Tagged Tag: ‘Marketing’

Sheryl Sandberg On What Facebook Is Doing For Small Businesses

In recent months there have been a lot of articles written about how Facebook is hurting or “failing” small businesses. In November, Tech Times wrote that “Facebook is killing small business entrepreneurs”. Last month, Fast Company published an article called “How Facebook is Failing Local Businesses“. Are these stories exaggerated? It really depends on the business, but in general, probably. …

Read More

Does Your Business Have The Time To Get Online Marketing Right?

The fewer people a business has, the harder it is to do marketing right. Most small and medium-sized businesses don’t think they have the time or knowledge to manage their digital media efforts effectively, according to a new report from Thrive Analytics. 77% said as much, while 70% wish they could take advantage of digital media to help them expand …

Read More

Facebook CTRs Up A Whopping 260% Year-Over-Year [Report]

Click-through rates for Facebook ads have gotten tremendously better over the past year if findings in a new report are any indication. This comes as advertisers adopt different types of ads and become less reliant on organic post reach, which has declined significantly for many of them. Nanigans released its Global Facebook Advertising Benchmark Report for Q1, which it says …

Read More

You Thought Brands Were Into Facebook Video Now…

As you know, Facebook video is booming, as is marketers’ interest in it. The company revealed earlier this year that the number of video posts per person increased 75% globally and 94% in the US over the course of one year. Globally, the amount of video from people and brands in News Feed grew 3.6x year-over-year. And that was as …

Read More

Square Gives Small Businesses Attractive New Email Marketing Option

Square just announced a new service that might make email marketing service providers a little nervous. It’s called Square Marketing, and comes with an email marketing solution for small businesses, who use Square for payments. It’s unclear exactly how many active merchants Square has under its belt, but according to stats the company released late last year, its merchants make …

Read More

Using Personalized Data Critical To Brand Loyalty

As more consumer data is available to brands than ever before, you might think that brands would be able to capitalize on this, and know their customers better than they know themselves, and in turn inspire increased brand loyalty. You’d be wrong, however. Earlier, we looked at a new study from IBM and Econsultancy, which found that businesses think they …

Read More

Brands Don’t Know Their Customers As Well As They Think They Do

IBM and Econsultancy have some new research out suggesting a “massive perception gap” between how well brands think they are marketing to their customers and how well customers actually think brands know them. Businesses think they’re doing a pretty good job. Consumers, not so much. Do you think you know your customers well or do you need some improvement in …

Read More

5 Potential Ways To Increase Email Signups

After all these years, email is still the most effective online marketing channel. Chances are you’re spending a lot of time trying to improve your search and social campaigns, but don’t forget how valuable email subscribers are. You need more of those. How do you try to increase your email sign-ups? Share your ideas in the comments. There are tons …

Read More

Study Looks At Marketer Perceptions of Mobile Ads

The Interactive Advertising Bureau (IAB) released a new study conducted by Ovum looking at over 200 brand marketers and their perceptions of mobile advertising. It found that most (76%) perceive programmatic buying to be an important development in mobile advertising, but that few are currently buying programmatically. According to the study, two in five (41%) marketers said mobile programmatic advertising …

Read More

How Brands Are Generating Engagement On Instagram

A shockingly low percentage of brands are using Instagram despite its potential for excellent engagement, according to Yesmail study we recently looked at. That will likely change over time, but for the time being, brands have a great deal to gain in a space that is significantly less crowded than Facebook. Are you utilizing Instagram in your marketing efforts? Let …

Read More

Facebook Teaches Marketers Some Things With Blueprint

Facebook marketing hasn’t gotten any easier over the years, and perhaps in recognition of that fact, the company just announced some new resources for marketers aimed at helping educate them on better leveraging the social network as a marketing platform. “At Facebook, we’re working to provide resources and tools that help every marketer, including the two million businesses advertising on …

Read More

Page 5 of 43« First...«34567»102030...Last »