All Posts Tagged Tag: ‘Marketing’

Pinterest Ads Are Getting Better

With its Promoted Pins now available to advertisers, Pinterest is working on improving what its ads can do, as you’d expect. The most important thing an online ad can do is target the right people, so those advertisers will be happy to know that this is one area of focus for the company. Do you expect Pinterest’s ads to become …

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A Clearer Look At Mobile Ad Viewability

The subject of ad viewability continues to be a contentious one throughout the industry, and many are simply confused by various elements of the debate, and rightfully so. It’s pretty confusing. There are so many factors and parties that come into play it’s pretty much a big mess. There are organizations trying to change that, but in some cases, it’s …

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Marketers Not Confident In Their Big Data Efforts

Infogroup has a new study out, which reports that 47% of marketers are seeing a return on their big data investments. The study is based on a survey of nearly 600 marketers, and found that while over half of them express optimism about personalized marketing during this year, they’re not so confident in the accuracy and completeness of their consumer …

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Should Photos Still Be Part of Your Facebook Strategy?

Last month, SocialBakers shared some interesting findings about how different types of Facebook Page posts have been performing in terms of organic reach. Many were surprised to find that photos have become the least effective type of post in that regard, especially considering that a year before that, they were getting the most engagement. Have you found photos to be …

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Twitter Advertisers Get New Conversion Tracking Features

Twitter just added a couple of new features to conversion tracking for web. Advertisers can now take advantage of support for transaction values and key conversion tags. The former lets advertisers view the sales that their Promoted Tweet campaigns drove. “If you’ve implemented our website tag already, you can make some simple changes to the tag to start collecting conversion …

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Flash Continues To Die As Google Automatically Converts Ads

Google announced on Wednesday that it will start converting all Flash ads to HTML5 automatically. The company presents this as an opportunity for advertisers to access more inventory. In a post on Google+, Google says, “Over half of time spent online is now spent on mobile devices. This presents a tremendous opportunity for marketers to reach their customers throughout the …

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Ad Viewability Contention Rages On

If there’s one hot topic in online advertising in 2015, it’s viewability. It’s causing a lot of disagreements between advertisers and publishers, and it’s the subject of a great deal of confusion and chaos throughout the industry. What are your thoughts on the subject? What needs to be done? How do publishers need to adapt? Should advertisers be more patient? …

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Franchise SMBs To Spend 1/2 Of 2015 Ad Budgets Online

Franchise small and midsize businesses plan to spend about half of their annual ad budgets on digital, according to a new report from BIA/Kelsey. It found that these businesses, on average, spent $87,165 on advertising and promotion during the 12 months ahead of the survey, which is up from $57,072 the year prior. On average, they spent 39.1% of their …

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Improvements Facebook Has Made On Its Way To 2 Million Active Advertisers

Facebook announced that it has reached over two million active advertisers, up from 1.5 million about half a year ago and 1 million a year-and-a-half ago. “Roughly 35% of US small businesses don’t have a web presence at all, but more than 30 million businesses around the world actively use Facebook Pages because they’re free, easy to use, and they …

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Will Promoted Tweet Syndication ‘Torpedo’ Ad Creativity?

Earlier this month, Twitter announced Promoted Tweet syndication, which sees the company showing its ads outside of Twitter. Promoted Tweets appear on third-party services beginning with Flipboard (which now has a desktop experience in addition to its mobile apps) and Yahoo Japan. This is the example Twitter showed of a Nissan ad running in the Flipboard app: Rob Emrich, CEO …

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Instagram For Business: Where To Start

Instagram is about four and a half years old now, and has over 300 million users, but a lot of businesses are still just trying to get started with a presence on the visual social network. Some have been nailing it for a long while now, but for a lot of smaller businesses, it’s just another thing to keep up …

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Facebook Marketing Partners Program Takes Effect

Back in October, Facebook announced its Preferred Marketing Developer (PMD) program would become a new program called Facebook Marketing Partners, and that it would be restructuring things to make it easier to find partners based on specific needs. That all goes into effect today. The new structure enables businesses to find partners in specific countries and industries. There’s also a …

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