All Posts Tagged Tag: ‘Marketers’

Microsoft’s Mich Mathews Stepping Down

Irony anyone?  This week, Microsoft is hosting “Imagine 2011,” a marketing leadership summit at its Redmond, Washington headquarters.  Late last night, Microsoft’s global marketing head announced she will be leaving the company. Mich Mathews, a former General Motors employee, has been with the company since 1989.  After working as a UK consultant for the company, she started full-time in 1993.  …

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Privacy Issues Holding Back Online Behavioral Advertising

More and more marketers are shying away from online behavioral advertising (OBA) over concerns about consumers’ privacy, according to new report by the Ponemon Institute.

The report, "Economic Impact of Privacy on Online Behavioral Advertising," found 70 percent of companies agreed behaviorally targeted advertising significantly increased marketing and sales performance, but most have limited their online ad budgets over privacy concerns.

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