Invesp Consulting, a company that does landing page optimization asked online marketers to nominate the best online marketers of 2008. These are marketers who have been innovative and contributed to online marketing as a whole. They named 100 of the best.
Sometimes I can't resist a post that will result in a few irate responses. This is likely going to be one of them. It is essentially about my distaste for something that I have seen far too many marketers blindly rely on ... age statistics. Just about every web site that tries to sell advertising reports on the age stats of their visitors. Television programs report on their ability to reach wide demographics whether it is the "coveted" 18-34 males or moms from 25-44. Let's face it ...
Jolina and Mike had a great time at the Search Engine Strategies conference in Chicago. Not only is it the windy city, but a festive, cold and snowy one too by the sounds of it.
In response to my column last week about Facebook, I received an email from Tanya Cottrell, a student at San Diego State University, and her experience struck me as a great example of a 'small business' approach to Facebook. With her permission, I've excerpted some of her thoughts below. I welcome your stories on how you're using the network.
So much covered, seen and happened in just two days. From FaceBook to Wikipedia and everything about social media in between. Finally, we wind up and take a dekko at all that we and everyone else from the SEM community have covered:
Want to be really successful in social media marketing? You need to be an evangelist and activity participate in communities, forums and blogging. Leave this session knowing how to evolve from community observer to community participant and influencer.
Consumers are sharing best-of-Web content with bookmarking and tagging sites like Del.icio.us and StumbleUpon. Flickr, YouTube and Technorati tap into "tagging" to categorize material, so people interested in topics can locate community finds. This session is a marketer's guide to using bookmarking and tagging effectively.
Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land
Even as its Media Rating Council audit goes forward, comScore announces their newest service: comScore Marketer.
ComScore has released comScore Marketer, a new competitive search analytics tool aimed at search marketers and site operators.
If you believe that social media begins and ends with sites like LinkedIn, Facebook, Digg, Reddit and Sphinn, that rock you’re living underneath must be cozy. If you assume social web sites are all about eye candy and juicy talk, you may be right.
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