WebProNews

SES Round-up

Jolina and Mike had a great time at the Search Engine Strategies conference in Chicago. Not only is it the windy city, but a festive, cold and snowy one too by the sounds of it.

Facebook Marketing: A Marketer & Member Speaks

In response to my column last week about Facebook, I received an email from Tanya Cottrell, a student at San Diego State University, and her experience struck me as a great example of a 'small business' approach to Facebook. With her permission, I've excerpted some of her thoughts below. I welcome your stories on how you're using the network.

SMX Rewind

So much covered, seen and happened in just two days. From FaceBook to Wikipedia and everything about social media in between. Finally, we wind up and take a dekko at all that we and everyone else from the SEM community have covered:

SMX: Evangelist - The Marketer's Role in SMM

Want to be really successful in social media marketing? You need to be an evangelist and activity participate in communities, forums and blogging. Leave this session knowing how to evolve from community observer to community participant and influencer.

SMX: Marketer's Guide to Social Bookmarking & Tagging

Consumers are sharing best-of-Web content with bookmarking and tagging sites like Del.icio.us and StumbleUpon. Flickr, YouTube and Technorati tap into "tagging" to categorize material, so people interested in topics can locate community finds. This session is a marketer's guide to using bookmarking and tagging effectively. Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land

comScore's New Marketer Service

Even as its Media Rating Council audit goes forward, comScore announces their newest service: comScore Marketer.

ComScore Launches Search Analytics Tool

ComScore has released comScore Marketer, a new competitive search analytics tool aimed at search marketers and site operators.

The Influence of a Social Media Internet

If you believe that social media begins and ends with sites like LinkedIn, Facebook, Digg, Reddit and Sphinn, that rock you’re living underneath must be cozy. If you assume social web sites are all about eye candy and juicy talk, you may be right.

SES - Lee's Day 3 Wrap Up

Another great day is how I’d characterize day three of the San Jose Search Engine Strategies conference.

SES - So You Want To Be A Search Marketer!

So You Want To Be A Search Marketer!: Search Engine Strategies San Jose 2007 In this session, search engines experts discuss on the different strategies that can help one in becoming a search marketer.