Many websites are never given the chance to grow because they monetize too aggressively and look to spammy to enjoy the benefits of organic growth and community building.
At the first of the year, I wondered if 2007 or 2008 would be the year of the online game.
2007 is nearly gone, and not a peep out of anybody except the Casual Games Association, which says 150 million people play free, casual games online, outpacing game consoles, first-person shooter games, and massively multiplayer games.
We’ve discussed cultural differences, censorship, and the lack of a home field advantage – these have all posed challenges to Google in China. It’s now becoming clear that Google will also need to overcome its unfamiliarity with the mobile market to succeed in this country.
Although we all do it, “guessing and checking” can sometimes make a person look like a monkey. And yet, if I remember correctly, the guess and check method is actually identified in some textbooks as a valid approach to problem-solving. Also, the guys at Google are generally fine with the idea.
Maybe it’s not best to ask online players if online properties are overvalued. But the general consensus, save for an occasional cautious voice, seems to be that the market is bullish, not bubbled. Rational, on the other hand, is an entirely different matter.
You’ve probably seen more than a few “used to be” towns; they “used to be” supported by coal, steel, or some other industry, but became troubled as times changed. Now, although things are nowhere near that bad, some onlookers are questioning Microsoft’s role in Seattle.
Comscore released what it is calling the first comprehensive worldwide report on search engine market share, and Microsoft, third place in the U.S., falls to fourth on the world stage behind Chinese powerhouse search engine Baidu.com.
In fact, Google’s YouTube, if broken out from Google’s own data, would be the third most popular search engine and beat both Baidu and Microsoft, all by itself. That’s disheartening, as is this simple look at things:
Buying Attention & Building Trust
With content that you freely distribute you are primarily trying to build relationships with people who don’t know you and have never bought from you. Since attention is limited you have to make your content accessible to gain market attention.
Highbrow = Low Readership
Most potential buyers can not distinguish between great information and average information, but most people…
I have some pictures of my dogs, a few of my car, and, mostly for insurance purposes, a handful of my home – this is all I really want or need. The average person takes more photos than that, however, and may make videos, as well. And a new report indicates that this average person’s choice of video cameras could be influenced by YouTube.
For a while, it seemed like Google China was doing better – the company had partnered with Sina, bought a stake in Tianya, and received the Chinese government’s permission to provide content. Now things don’t look so great – Baidu’s market share is up, and Google’s has gone down.
As expected, Google has finally launched its long-awaited PowerPoint-style presentation app — Google Presently — which was discovered by the ever-resourceful Ionut Alex Chitu earlier this year. It’s the final piece of Google’s online Office-style suite, which it is now pushing to sell to corporations in direct competition with Microsoft’s Office.
Sparks fly as Scott Cleland, president of Precursor Group and chairman of anti-net neutrality organization Netcompetition.org, receives the criticism he fully expected in assessing the likelihood of the Google offer for DoubleClick being blocked.
Richard Whitt, Washington Telecom and Media Counsel Google has put together a three-part blog post outlining Google’s approach to Net Neutrality, what the company feels is okay for broadband providers to do, what’s not okay, and where they have misled the public.
The global market for enterprise instant messaging will reach $688 million in 2010, up from $267 million in 2005 according to Gartner.
The firm estimates that IM will overtake voice, video and text chat for workers by 2011 and that 95 percent of workers in top global companies would make it their primary application for real-time communications by 2013.
E-mail will still have a role in communications because of its archiving capabilities. IM will be used along with e-mail instead of replacing it.
It’s sad to think parts of our free market economy have failed, become gummed up by the sludge of its own engine. It’s supposed to work, to drive us, keep us ahead of everyone. Only, it’s not so much anymore, the engine is aging, and though we try to wish it away, reality is setting in, even as vested storytellers perpetuate the myth to keep us wishing.
Hitwise reports that Google’s market share for May is 65.13%. While fielding nearly two thirds of all US searches is definitely not a bad thing, Google’s market share didn’t grow over April 2007. In fact, it actually declined 0.13 percentage points. While the amount is minuscule (representing 0.2% of their market share), for the first time in recent months, some of the other major search engines actually gained market share.
Today’s question comes from Joe Tao who asks:
“Is it a truth, based on your experience, that anyone can make a living blogging if they understand how SEO works”
OK it’s a bit of a big question, but the short answer is yes. However you will need to have a game plan, and here’s how I’d approach the problem.
How’s this for a job: run the foreign arm of a gigantic corporation, and don’t worry about making any money for, oh, four or so years. That’s apparently what Google’s Kai-Fu Lee has been told to do in China. Yet Lee has other responsibilities, and CEO Eric Schmidt claims to be more than satisfied with the man’s performance.
A supposedly false-alarm that Apple’s Leopard (their next OS) and their much-talked-gadget-phone iPhone being delayed, caused their stock to nose-dive knocking over $4 billion off their Market Cap. This is indeed a phenomenal development in the Blogosphere – a blog article can have that fundamental effect in the real work and real money.
Tamar linked to an interesting WebmasterWorld thread, Todays Webmaster & Their Relationship with Google, this week. The original poster makes some good points about how we’ve fallen under Google’s spell, spend too much of our energy focused on Google, think that Google’s guidelines are what define ethical seo, and give Google access to more data than we should.
I think the concept of marketing using “big games” or ARG’s is one of the most exciting marketing concepts that has emerged in recent years. The way it combines customer experience, co-creation, word of mouth, and customer engagement and lets not forget FUN, makes it a very powerful tool in a marketers repertoire. As Trent says though this is not just about marketing but a new form of entertainment.
This is the first of a ten part tutorial.
It occurs to me that my accomplishments (and other entereprenuers lack thereof) are often due to basic sales savvy that is greatly lacking in many online marketing companies: Now that more and more business is conducted online, there is a gap between supply and demand that can only be filled with a knowledge of how and why people make decisions to buy, or not to buy as the case may be. This is the first in a ten part series:
Though Andrew Baron’s Rocketboom video blog has garnered a lot of attention as the benchmark vlog, it is also (inadvertently) becoming a case study in monetization. Baron doesn’t seem to mind this open experiment, except that he’s come to the realization that advertising just isn’t paying the bills.
My husband, Eric, has been looking at me funny. He gazes at me all the time and I hate being stared at. Being mean as usual, I make him stop. Last weekend, I realized he’s been looking at me with a strange look in his eyes that I couldn’t intrepret. I’m mean, so last weekend I asked him why he keeps giving me weird looks.
He replied, “Because I’m not sure which Kim is present, so I’m looking harder to see who’s there.”
I laughed, because I don’t know either.
In marketing, with few exceptions, there’s no umbrella or blanket model that can be applied. Even if Coca-Cola’s omnipresent branding has worked over the decades because soft drinks are for everybody, most products are intended for select groups of buyers, target markets, with different motivations.
If there were any doubt before (and there wasn’t really), Google has every intention of busting in on the television ad market. A couple of job postings on Google’s website confirm that intent while shedding some light on why networks are so jittery about this media revolution.
Have You Heard of Duncan Carver?
Duncan Carver is one of those niche marketers who just disappears off on holiday for almost a year… because he can!
He is also famous for having created probably the best free link manager script
So Duncan is now back and proving that once you understand how to research a niche, and create a product to sell to that niche, the world really is your oyster.
The New York Post reports that Getty Images is considering a purchase of digital image rival Jupitermedia Corp. The purchase price would likely be an amount substantially higher than Jupitermedia’s current stock price of around $8 per share.
Over the last few years Jupitermedia has become a major player in online imaging by acquiring more than 25 online subscription image sites including Comstock and Photos.com.
When it comes to making travel arrangements 37 percent of consumers choose to go online and use a suppliers Web site directly while 20 percent of consumers use online travel agency Web sites. Still 43 percent of consumers say “It depends” which option they will choose according to a survey by market research firm eVOC Insights and RelevantView.
Some marketing fails because it does not use market feedback to help improve the ROI on the next generation of marketing. For example, if I make a couple sites and then take what I learned from making those and apply that to making more sites I will probably be more efficient than if I try to make many sites in parallel without collecting feedback.
One of the things that has been interesting to see over the course of the past year is how Google has been quietly dominating the RSS market. While this shouldn’t come as too much of a surprise given Google’s market clout today it’s been interesting to watch it happening.
Buying and selling college textbooks was probably my least favorite part of my collegiate experience. I always had the feeling that I was being royally ripped off on both ends of the deal. Both the purchase and the buy back of textbooks seemed shady. Knowing that you were probably paying too much and that when you went to sell the book back you would be lucky to get a fraction if anything for what you paid.
The NYT takes a look at Google efforts to take market share away from eBay’s PayPal. The two are in a battle for the right to process credit card payments of companies looking for an alternative to merchant accounts.
The popularity of Internet video is continuing to grow. During 2006 around one third of the US population will have viewed video on the Internet at least monthly. According to a report from eMarketer 60 percent of Internet users view videos on a regular basis. By 2010 they estimate there will be a 20 percent increase for a total of 80 percent of all Internet users watching video online. For 2006 there are around 107 million users watching online video. By 2010 the number is expected to increase to 157 million.