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Apple Gets 26.6% Piece Of Mobile PC Market

Apple Gets 26.6% Piece Of Mobile PC Market

By Lee Hester February 24, 2012 | 1 Comment

According to a report from DisplaySearch released yesterday, Cupertino-based Apple now has 26.6% share of the mobile PC market thanks to impressive fourth quarter shipments of iPads and MacBooks. Apple topped number two HP by shipping a total of 23.4 …

eMarketer Predicts Shrinkage For Local Ad Market

It’s that time again folks. It’s time to write a headline that if someone doesn’t look beyond the statement it may seem a little odd or maybe even shocking. Of course since we are concerned with Internet marketing here this is actually a story with a pleasant ending.

Fusing The Concepts Of Search And Twitter

With all of the sniping that has gone on recently between Google and that annoying little pest that keeps landing on its shoulder called Twitter wouldn’t ittwitter-bird be nice to learn how to get value from one or the other?

India’s Mobile Market Growing Stronger

The U.S. search market appears to be pretty much wrapped up.  Neither Yahoo nor Google is especially strong in mobile matters, though, and the fight becomes even more of a tossup in India, where mobile services are expected to assume “a high growth trajectory.”

French Photographer Gets Layer In Google Earth

A French photographer named Yann Arthus-Bertrand is famous for many things, including an “Earth from the Air” exhibit.  It seems perfectly natural, then, that about 500 of his photographs have been used to create a new “Earth from Above” layer in Google Earth.

SEMPO Organizes Annual Meeting
SEMPO, the Search Engine Marketing Professional Organization, is organizing its annual meeting. For this round-robin discussion, it is bringing representatives from Google, Yahoo!, and Microsoft. All the companies will discuss together about their latest plans and initiative programs.

The Danger of Aggressive Ad Placement
When I did a recent Q&A thread one of the recurring themes with sites that were struggling was AdSense ads positioned above their content.

Many websites are never given the chance to grow because they monetize too aggressively and look to spammy to enjoy the benefits of organic growth and community building.

Noteworthy Videos
SEMPO Wants You to Get Involved

SEMPO, the Search Engine Marketing Professional Organization, wants people involved with SEM to take its 4th annual State of the Market survey.

The Difficulty With Grabbing Attention In Search
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Those much-revered top five placements on search engines for a given set of keywords only draws the viewer’s attention for seven seconds. Gord Hotchkiss sees this short attention span as a call to brands to keep doing their market research.

Market Research Continues to Move Online

A few months ago, I wrote about online panels, and I am finding more and more marketers moving their market research online.

Google Claims More Market Share For Itself

You’d think that at some point, Google would have so much that it couldn’t possibly grow any further, but despite having a lock on the top spot, Google continues to claim a larger slice of the pie month after month.

Google Being Investigated for Tax Evasion in China

Here’s a warning for Facebook–before they dive into China’s market–make sure you have your books in order. Google is allegedly being investigated for tax evasion by the Chinese Inland Revenue Department.

Baidu Chases Google In Mobile Market

Google’s determined not to lose in China, and to that end, the company is beginning to focus much of its energy on the mobile market.  Unfortunately (for Google), so is Baidu.

Google and BizRate.com Break Up
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Google Checkout Makes Shopping Sites Undesirable

As Google Checkout ramps up, many thin arbitrage / shopping aggregator sites are going to see a significant love loss from Google. In September Andrew Goodman wrote a piece on how paid search and organic search quality criteria may play off each other, after coming across a post on Inside AdWords where Google stated that some types of sites are likely to merit a low quality score:

Google To Topple Baidu With Short Domain Name?
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Someone who’s too weak, lazy, or pressed for time to type eight letters and a period is in serious trouble.  But anyone who would rather type eight than three is just silly, and so Google China has unveiled a new domain name: G.cn.

Casual Gaming: An Untapped Market

At the first of the year, I wondered if 2007 or 2008 would be the year of the online game.

2007 is nearly gone, and not a peep out of anybody except the Casual Games Association, which says 150 million people play free, casual games online, outpacing game consoles, first-person shooter games, and massively multiplayer games.

Casual Games Association
Google Takes Aim At China’s Mobile Market

We’ve discussed cultural differences, censorship, and the lack of a home field advantage – these have all posed challenges to Google in China.  It’s now becoming clear that Google will also need to overcome its unfamiliarity with the mobile market to succeed in this country.