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Healthcare PR & Social Media

Recently, I sat on a panel for PRSA Healthcare on social media. I brought along the PR blogger perspective, and sat on it with the VP at Technorati and Amy Tenderich, from Diabetes Mine.

Healthcare is different from other practices in PR. You have the whole direct-to-consumer guidelines from the FDA, and then you have a ton of other issues in dealing with the press and social media.

DMA06, McKesson Marcom and PRcom

This Friday starts an exciting journey for the next 10 days or so. I will be leaving for San Francisco on Friday to the DMA06 conference in San Francisco until the 18th.