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CBS March Madness Traffic Up 75%

CBSSports.com saw record-breaking traffic to its NCAA March Madness on Demand video player during the tournament this year. In total, there were 7.52 million unique visitors to its video player, a 58 percent increase over 2008 figures. There were 8.6 million total hours of video and audio consumed, a 75 percent increase over 2008. CBS Sports' coverage of the entire 2009 NCAA Division I Men's Basketball Championship was up 5 percent from the previous year.

CBS March Madness Traffic Up 56 Percent

CBS has announced that its March Madness on Demand traffic is up 56 percent over last year for the first day of the first round of the NCAA Division I Men's Basketball Championship. The network said there were over 2.7 million unique visitors to its NCAA March Madness on Demand video player (56% growth) and a total of 2.8 million hours of live streaming video and audio consumed (65% growth).

March Madness Puts The Squeeze On Corporate Bandwidth

Beware the Ides of March, Shakespeare famously warned in Julius Caesar. The Ides of March bring a different madness in the modern world, usually associated with college basketball, and extends to your IT department. All that mad video streaming can have a huge impact not just on productivity, but also on the company’s bandwidth bill.

March Madness Comes to Facebook

March Madness is a time-honored tradition for college basketball fans in the US, and this weekend is "Selection Sunday." That means it's bracket time. Millions of fans will be getting online to find brackets to fill out and chart their visions for the path to the NCAA championship. Many will likely turn to Facebook, and they're in luck because developers like CBSSports.com, Watercooler and Citizen Sports have created March Madness apps where users can create brackets, participate in discussions and pools, and find news, scores and videos from the tournament.

March Madness On Demand Paying Off For CBS

CBSSports.com March Madness on Demand brought in 3.3 million unique visitors to the NCAA March Madness on Demand video player, a 129 percent increase over 2007 for the first four days of the tournament.

March Madness Driving Fans Online

Sports fans are going online at greater rates to watch games and follow their favorite sports teams, according to a new study by the Consumer Electronics Association (CEA).The "Third Annual Sports and Technology Study: Future of Sports Content Consumption," conducted by CEA and the Sports Video Group (SVG), found that 38 percent of sports fans will download and watch a game for free over the next two years, an increase of 10 percent from 2007.

Yahoo Mobilizes March Madness

The NCAA men's basketball tournament draws plenty of interest, with Yahoo on hand to help out people who may be away from a television during the games.

CBS Expands March Madness On Demand

CBSSports.com said today that it would no longer require users to register for its NCAA March Madness on Demand video.

NCAA Hoops, Celebrity Deaths Top Google Searches

The top Google searches from the past week carry a sobering dichotomy of elation and sorrow as information seekers sought to join in the celebration of March Madness as well as take part in mourning the suicides of actor/comedian Richard Jeni and former Boston frontman Brad Delp.

CBS Adds YouTube For March Madness

Before being split into two companies that essentially represented broadcast and cable, CBS resided under Viacom's corporate umbrella.