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March Madness On Demand Paying Off For CBS

CBSSports.com March Madness on Demand brought in 3.3 million unique visitors to the NCAA March Madness on Demand video player, a 129 percent increase over 2007 for the first four days of the tournament.

March Madness Driving Fans Online

Sports fans are going online at greater rates to watch games and follow their favorite sports teams, according to a new study by the Consumer Electronics Association (CEA).The "Third Annual Sports and Technology Study: Future of Sports Content Consumption," conducted by CEA and the Sports Video Group (SVG), found that 38 percent of sports fans will download and watch a game for free over the next two years, an increase of 10 percent from 2007.

Yahoo Mobilizes March Madness

The NCAA men's basketball tournament draws plenty of interest, with Yahoo on hand to help out people who may be away from a television during the games.

CBS Expands March Madness On Demand

CBSSports.com said today that it would no longer require users to register for its NCAA March Madness on Demand video.

NCAA Hoops, Celebrity Deaths Top Google Searches

The top Google searches from the past week carry a sobering dichotomy of elation and sorrow as information seekers sought to join in the celebration of March Madness as well as take part in mourning the suicides of actor/comedian Richard Jeni and former Boston frontman Brad Delp.

CBS Adds YouTube For March Madness

Before being split into two companies that essentially represented broadcast and cable, CBS resided under Viacom's corporate umbrella.

The Final Four Of Web Bracket Pools

It's ratcheting up, that madness, that spring fever, that excitement that sends college basketball fans into an ink-and-paper bracket hysteria, trying to predict the unpredictable and who's got the moxie to win it– wait – it's not so ink and paper anymore. Pausing for melodramatic over-the-top effect.

March Madness Online: 5 Top Spots

The sports wasteland of February has been brushed away as the NCAA men's basketball tournament gets under way. Here are some sites that will have you setting up a bracket and getting back to work without costing your employer $75 billion in productivity losses.

March Madness Online

With March Madness having arrived marketers will be vying for the attention of sports fans across multiple channels. Ad spending on the games is estimated to be over a half a billion dollars this year, according to TNS Media Intelligence. All of the March Madness games combined brings in more ad money than the Super Bowl. More than $2.73 billion has been spent on network TV advertising during the tournament this decade. This year's March Madness ad spending will be 70 percent more than it was in 2000.

B-Ball Fans Fast Break To Madness Sites

Thanks to CBS' decision to broadcast games via the Web, nearly 10 million people flocked to sports-related websites on the first day of March Madness, the NCAA men's college basketball tournament, according to Nielsen//NetRatings. The largest increase was during working hours, where employees could watch at their desks.