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March Madness
March Madness On Demand Paying Off For CBS
By Mike Sachoff - Thu, 03/27/2008 - 9:34am.
CBSSports.com March Madness on Demand brought in 3.3 million unique visitors to the NCAA March Madness on Demand video player, a 129 percent increase over 2007 for the first four days of the tournament.
March Madness Driving Fans Online
By Mike Sachoff - Wed, 03/19/2008 - 5:16pm. 1 comment
Sports fans are going online at greater rates to watch games and follow their favorite sports teams, according to a new study by the Consumer Electronics Association (CEA).The "Third Annual Sports and Technology Study: Future of Sports Content Consumption," conducted by CEA and the Sports Video Group (SVG), found that 38 percent of sports fans will download and watch a game for free over the next two years, an increase of 10 percent from 2007.
Yahoo Mobilizes March Madness
By David A. Utter - Tue, 03/18/2008 - 6:43pm.
The NCAA men's basketball tournament draws plenty of interest, with Yahoo on hand to help out people who may be away from a television during the games.
CBS Expands March Madness On Demand
By Mike Sachoff - Tue, 03/11/2008 - 2:40pm.
CBSSports.com said today that it would no longer require users to register for its NCAA March Madness on Demand video.
NCAA Hoops, Celebrity Deaths Top Google Searches
By Joe Lewis - Mon, 03/19/2007 - 4:58pm.
The top Google searches from the past week carry a sobering dichotomy of elation and sorrow as information seekers sought to join in the celebration of March Madness as well as take part in mourning the suicides of actor/comedian Richard Jeni and former Boston frontman Brad Delp.
CBS Adds YouTube For March Madness
By David A. Utter - Thu, 03/15/2007 - 11:40am.
Before being split into two companies that essentially represented broadcast and cable, CBS resided under Viacom's corporate umbrella.
The Final Four Of Web Bracket Pools
By Jason Lee Miller - Thu, 03/15/2007 - 11:11am.
It's ratcheting up, that madness, that spring fever, that excitement that sends college basketball fans into an ink-and-paper bracket hysteria, trying to predict the unpredictable and who's got the moxie to win it– wait – it's not so ink and paper anymore.
Pausing for melodramatic over-the-top effect.
March Madness Online: 5 Top Spots
By David A. Utter - Mon, 03/12/2007 - 1:43pm.
The sports wasteland of February has been brushed away as the NCAA men's basketball tournament gets under way. Here are some sites that will have you setting up a bracket and getting back to work without costing your employer $75 billion in productivity losses.
March Madness Online
By Mike Sachoff - Mon, 03/12/2007 - 9:48am.
With March Madness having arrived marketers will be vying for the attention of sports fans across multiple channels. Ad spending on the games is estimated to be over a half a billion dollars this year, according to TNS Media Intelligence.
All of the March Madness games combined brings in more ad money than the Super Bowl. More than $2.73 billion has been spent on network TV advertising during the tournament this decade. This year's March Madness ad spending will be 70 percent more than it was in 2000.
B-Ball Fans Fast Break To Madness Sites
By Jason Lee Miller - Thu, 03/23/2006 - 3:13pm.
Thanks to CBS' decision to broadcast games via the Web, nearly 10 million people flocked to sports-related websites on the first day of March Madness, the NCAA men's college basketball tournament, according to Nielsen//NetRatings. The largest increase was during working hours, where employees could watch at their desks.
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