All Posts Tagged Tag: ‘maps’
When people come to your website they have a mental map of how their ‘ideal’ webpage should be. They expect to see certain things in certain places. They expect to read certain killer words in your classification and content. The more you meet their mental map, the more successful your website will be.
With 40 million websites in existence, and more than 3 billion web pages indexed by Google at the time of this writing (July 2003), it’s no wonder that more and more people are relying on search engines to find their way through the unruly world that the web has become.
Often, the sense of lostness inside a website is because the Internet involves a non-linear network of links.