WebProNews

Who Will Manage The Online Ad Conversation?

The debut of Facebook's Social Ads builds upon the path of "pull" advertising being walked in social media. It presents a challenge to the brands, marketers, and agencies who manage the advertising message.

Survey: You Must Manage Your Own Online Reputation

Results from a new survey reveals that half of all employers surveyed said that they search online for information about prospective hires at least some of the time.

Google Releases 'Conversion Optimizer' AdWords Feature

Inside AdWords informs the launch of Conversion Optimizer, a CPA bidding product.

Netrank To Manage Anglian's SEO

After watching “This Old House” and “The New Yankee Workshop” for a couple of seasons, I’ve developed a tremendous amount of respect for handy people.  That makes me inclined to like Netrank, too, since Anglian Home Improvements just selected the company to handle its SEO.

Seven Ways To Manage Your Wiki-Rep

Because of its high ranking in the search engine results, Wikipedia has become as necessary a place to be listed as the phone book. But a user-edited source can backfire when unfavorable information pops up in those same results, especially if the information is untrue.

Manage AdWords Like a Mutual Fund

One of the things that I like about Efficient Frontier’s pay-per-click services is their “marketplace” approach to managing campaigns. You effectively tell them what your end goal is (ROI etc) and they manage your PPC campaign, like a financial portfolio, to achieve your goals.

AOL's Advertising.com to Handle YouTube Rival Ads

We have some news and then a big ‘ole mess to bring to your attention. First, the news. AOL has announced that it’s Advertising.com unit would manage advertising sold on the new online video site being built by NBC and News Corp.

Using Microsoft CRM to Manage Client Projects

As a Microsoft partner, we help our clients implement the solutions they purchase. One challenge we have is how to track the project tasks so that we can:

Paid Search Tough to Manage

It's no secret to those of us who deal with paid search every day that managing campaigns can be a handful.

Sales Recovery: How to Manage a Sale Going Wrong

Do you know the difference between which prospect you'll close and which one you'll lose?