WebProNews » Major Labels http://www.webpronews.com Breaking News in Tech, Search, Social, & Business Mon, 13 Feb 2012 21:20:49 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Sony BMG Becomes Last Major Label to Drop DRM http://www.webpronews.com/sony-bmg-becomes-last-major-label-to-drop-drm-2008-01 http://www.webpronews.com/sony-bmg-becomes-last-major-label-to-drop-drm-2008-01#comments Fri, 04 Jan 2008 13:57:01 +0000 Bruce Houghton http://www.webpronews.com/?p=43051 BusinessWeek is reporting and our sources confirm that Sony BMG will offer at least part of its catalog available DRM free in the first quarter of the year making it the]]> BusinessWeek is reporting and our sources confirm that Sony BMG will offer at least part of its catalog available DRM free in the first quarter of the year making it the last and final major label group to drop copy restrictions on downloads.

SonybmgA broad "experiment" is in the final planning stages, but details of some of Sony BMG’s efforts are already emerging. Justin Timberlake, who records for Sony’s Jive and other artists from the merged label group will be participating in a Super Bowl promotion with Pepsi on Feb. 3 as part of a free distribution of 1 billion songs through Amazon’s popular DRM-free download service.

Sony has already been experimenting with DRM-free song giveaways for developing artists for the last six months. "A lot of these tests have led people to believe that maybe this works," said a Sony BMG executive who asked not to be identified.

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