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Mainstreaming as a Barrier to Innovation
When you visited Yahoo!, perhaps on a blogger pass, often you would find a product manager or executive extolling their mainstream virtues. 

Every time I’d visit I’d hear that word, mainstream, and wondered if it was some derivative of their mission or boasting of begotten power. 

Yahoo! arguably was the first company to mainsteam open internet services.  A great accomplishment that began with linking elsewhere with something that made the net more usable.  Big laurels.