All Posts Tagged Tag: ‘Magnaglobal’

Marketeers to Spend $36 Billion for Online Ads this Year

Magnaglobal, a devision of IPG Megabrands, has released their forecast for ad expenditures for 2012 and they claim, non-traditional spending, in other words, online advertising, will increase by over 12% this year. That means marketeers and advertisers will be sinking about $36 billion into internet advertising alone. Vincent Letang, EVP and head of global forecasting at MagnaGlobal comments on the …

Read More