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Magazines Articles

Time Inc. Setting Up Netflix-Like Magazine Site

Magazine subscriptions are strong commitments of a sort; after forking over a few bucks, you’re locked into receiving a single publication for a year (or more) or your life.  Time Inc. aims to loosen things up by launching a Netflix-style site for magazines called Maghound.

TNS: Internet display ads grab more revenue

A year over year look at first quarter spending in 2007 and 2008 showed online display advertising gaining well. The rest of the media industry…not so much.

What a Difference a URL Can Make
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Research shows that print ads that contain URLs  are up to three times as likely to drive readers to a website than those that don’t include them.

Not that this information comes as much of a surprise, but it is probably a tactic that many businesses still are not using.

The Research Shows…

Wal-Mart Drops 1,000 Magazine Titles

Wal-Mart is pulling more than 1,000 magazines from its stores.

Wal-Mart

Just about every major publisher will be affected. The retailer is thought to be responsible for generating more than 20 percent of all retail magazines in the U.S.