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Google Launches New ‘Magazine’ Ad Format For AdSense Google Launches New ‘Magazine’ Ad Format For AdSense

Google is launching a new AdSense ad format called Magazine ads. The idea is that they will appeal to sites with certain design sensibilities. “To optimize revenue, we normally recommend that you enable both text and display for your ad …

Online Ads Need to Be More Engaging
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A study from McPheters & Company in co-operation with Condé Nast and CBS Vision found that magazines and TV ads are more effective than online ads. The study looked at 30-second TV ads, full-page 4-color magazine ads, and Internet banner ads in standard sizes.

They used eye-tracking software to determine the circumstances for when online ads were actually seen by participants. Highlights of the study include: