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M:Metrics Articles

comScore Acquires M:Metrics For $44 Million

Online tracking firm comScore has acquired mobile research company M:Metrics.

comScore paid $44.3 million for the Seattle based company and issued 50,000 stock options to certain M:Metrics investors.

The acquisition strengthens comScore’s position in measuring mobile phone usage, mobile Internet surfing and advertising.

Google Named Top Mobile Web Destination

When rankings are published, and Google is involved, the Mountain View-based company usually wins.  This time is no different, and M:Metrics has crowned Google the “top mobile web destination for smartphone users.”