WebProNews

Lyris Launches BidHero PPC Solution

At the end of October, J.L. Halsey Corporation changed its name to Lyris, Inc.  On Tuesday, the company partnered with Trellian.  And now it’s released a PPC campaign management solution called BidHero.  Busy, eh?

Lyris Acquires Firm To Increase Opt-In Email Deliverability

Lyris Technologies has acquired opt-in email deliverability expert Piper Software, based in California and Colorado.