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LookSmart Intros Tool for Serving Best-Performing Ads

LookSmart Intros Tool for Serving Best-Performing Ads

By Chris Crum July 21, 2009

LookSmart announced a new tool called SmartRotation today. It is a cost-per-action (CPA) driven tool that automatically serves the best-performing ad creative in an ad group based on conversion data from a tracking pixel.

LookSmart Puts AdCenter Into Context

LookSmart just added contextual ad serving and optimization to its AdCenter platform. With the addition publishers are given more control over the relevance and appearance of ads appearing on websites.

LookSmart and Blinkx Team Up

Online advertising company LookSmart has enlisted video search engine Blinkx to power the video search results on its largest consumer site FindArticles.com.

Top Search Engines Work Together on Click Fraud

CNET has details of a new alliance by Google, Yahoo, Microsoft, Ask.com, LookSmart and others to form the Click Measurement Working Group.

Another Online Advertising and PPC Search Marketing Option

One Pay-Per-Click (PPC) Search Marketing option that you may not have considered is LookSmart. Sure, you may not hear about them as much as your Googles and your Yahoos, but that doesn’t mean that they can’t be just as effective.

LookSmart Builds Spider Bait

So LookSmart’s creating content now, to ensure itself a higher-quality distribution network for the pay-per-click ads it sells.

LookSmart Expands Vertical Search

LookSmart unveiled 161 new vertical search sites in a variety of categories aimed at delivering consumers relevant search results and advertisers a more qualified customer. The company has added 13 vertical categories to its total 181 sites, which the company says makes it the largest vertical search destination.

Did Ask Partner With Looksmart For New Ad Service?

Since the announcement of Ask Jeeves launching their own branded search advertising service, many were surprised Ask would elect to leave Google’s AdWords service seeing how financially successful the partnership was for both parties.

Looking Up Vertical Search Lines

Vertical search refers to search engines designed to return results from very narrow or specific information or business sectors.

LookSmart Revamps FindArticles.com

LookSmart (remember them?) have revamped FindArticles.com and added new tools and organization to around 5,000,000 articles – you can now search on a whole bunch of criteria for articles on many topics.

Looksmart CEO at Search Engine Strategies

Looksmart CEO David Hills will participate in a panel at the Search Engine Strategies 2004 Conference & Expo session – Search Ads Beyond Google & Overture.

Company Teams with LookSmart on Free 411 Service

UpSNAP! has partnered with LookSmart to offer its customers a new way to extend their reach off-line and directly to consumers via text-enabled cell phones under a pay-per-click/call model.

LookSmart CFO to Appear at FTN Midwest Research Conference

LookSmart CFO Bill Lonergan will present to the investment community at the FTN Midwest Research Business and Technology Conference.

LookSmart’s New CEO

David Hills has been appointed as LookSmart’s Chief Executive Officer, effective October 25, 2004. Mr. Hills will succeed Damian Smith, who has served as interim CEO since January 2004.

Looksmart’s Search Puzzle Contest

The branded web search property developed for Cal Athletics by LookSmart, CalBearsSearch.com, will launch “Cal Bears Search & Win,” a unique contest that challenges participants to complete a “search puzzle” by finding answers to Cal-specific questions on CalBearsSearch.com.

LookSmart Acquires Technology of Innovative Website

Innovative Technology Helps Consumers to Save, Search and Share Online Information.

LookSmart Announces Net Nanny 5.1 Family-safe Web Search

Pioneer in Internet Filtering Software Adds Significant Enhancement With First-Ever Porn-Filtered Search Engine Feature.