WebProNews

LookSmart Intros Tool for Serving Best-Performing Ads

LookSmart announced a new tool called SmartRotation today. It is a cost-per-action (CPA) driven tool that automatically serves the best-performing ad creative in an ad group based on conversion data from a tracking pixel.

AOL, LookSmart Harbinger Of Ad Weakness

While Google's shares skate above $700, troubling results at smaller online ad competitors hint at a turbulent future.

LookSmart CTO Follows CEO Out Door

I’d be surprised to see a single boulder fall; one would expect some other rocks to accompany it.  And now, in a business sense, that expectation has come true; about five weeks after LookSmart’s CEO resigned, the company’s CTO has followed suit.

LookSmart CEO Hits The Eject Button

President and CEO David Hills has jumped ship from the company, citing a desire to start another business.

Wikia Acquires Grub from LookSmart

Wikipedia founder Jimmy Wales would like you to help him build the revenue for his new “for profit” venture Wikia. Wikia has acquired the distributed crawler Grub from LookSmart and Wales plans to make it open source. He’d like to invite the community to line his coffers.

LookSmart Puts AdCenter Into Context

LookSmart just added contextual ad serving and optimization to its AdCenter platform. With the addition publishers are given more control over the relevance and appearance of ads appearing on websites.

LookSmart and Blinkx Team Up

Online advertising company LookSmart has enlisted video search engine Blinkx to power the video search results on its largest consumer site FindArticles.com.

Top Search Engines Work Together on Click Fraud

CNET has details of a new alliance by Google, Yahoo, Microsoft, Ask.com, LookSmart and others to form the Click Measurement Working Group.

Another Online Advertising and PPC Search Marketing Option

One Pay-Per-Click (PPC) Search Marketing option that you may not have considered is LookSmart. Sure, you may not hear about them as much as your Googles and your Yahoos, but that doesn't mean that they can't be just as effective.

LookSmart Builds Spider Bait

So LookSmart's creating content now, to ensure itself a higher-quality distribution network for the pay-per-click ads it sells.