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LookSmart
LookSmart Intros Tool for Serving Best-Performing Ads
By Chris Crum
LookSmart announced a new tool called SmartRotation today. It is a cost-per-action (CPA) driven tool that automatically serves the best-performing ad creative in an ad group based on conversion data from a tracking pixel.
AOL, LookSmart Harbinger Of Ad Weakness
While Google's shares skate above $700, troubling results at smaller online ad competitors hint at a turbulent future.
LookSmart CTO Follows CEO Out Door
By Doug Caverly
I’d be surprised to see a single boulder fall; one would expect some other rocks to accompany it. And now, in a business sense, that expectation has come true; about five weeks after LookSmart’s CEO resigned, the company’s CTO has followed suit.
LookSmart CEO Hits The Eject Button
President and CEO David Hills has jumped ship from the company, citing a desire to start another business.
Wikia Acquires Grub from LookSmart
By Andy Beal
Wikipedia founder Jimmy Wales would like you to help him build the revenue for his new “for profit” venture Wikia. Wikia has acquired the distributed crawler Grub from LookSmart and Wales plans to make it open source. He’d like to invite the community to line his coffers.
LookSmart Puts AdCenter Into Context
LookSmart just added contextual ad serving and optimization to its AdCenter platform. With the addition publishers are given more control over the relevance and appearance of ads appearing on websites.
LookSmart and Blinkx Team Up
Online advertising company LookSmart has enlisted video search engine Blinkx to power the video search results on its largest consumer site FindArticles.com.
Top Search Engines Work Together on Click Fraud
By Andy Beal
CNET has details of a new alliance by Google, Yahoo, Microsoft, Ask.com, LookSmart and others to form the Click Measurement Working Group.
Another Online Advertising and PPC Search Marketing Option
By Chris Crum
One Pay-Per-Click (PPC) Search Marketing option that you may not have considered is LookSmart. Sure, you may not hear about them as much as your Googles and your Yahoos, but that doesn't mean that they can't be just as effective.
LookSmart Builds Spider Bait
So LookSmart's creating content now, to ensure itself a higher-quality distribution network for the pay-per-click ads it sells.
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