Last month, Facebook began testing a new targeting feature for marketers called lookalike audiences. Today, the company announced the global launch. The feature enables marketers to target audience segments with similar common attributes (interests, demographics) to the customers a marketer …

Facebook is now offering advertisers a new feature called Lookalike Audiences, which enables direct marketers to target audience segments with similar customer profiles to those they have uploaded themselves with Facebook’s Custom Audience feature. “With Lookalike Audiences, advertisers can expand …