All Posts Tagged Tag: ‘Lookalike Audiences’

Facebook Adds New Capabilities To Lookalike Audiences

Facebook announced some new targeting capabilities for its Lookalike Audiences option. Facebook launched Lookalike Audiences about a year ago aimed at helping marketers target audience segments with similar common attributes (interest, demographics) to the customers they already identified as a target audience through the Custom Audiences feature. Now, Facebook is letting advertisers create “lookalikes” based on people who visit their …

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Facebook Rolls Out ‘Lookalike Audiences’ Targeting Globally

Last month, Facebook began testing a new targeting feature for marketers called lookalike audiences. Today, the company announced the global launch. The feature enables marketers to target audience segments with similar common attributes (interests, demographics) to the customers a marketer has already identified as a target audience, through the custom audiences feature. “With lookalike audiences, advertisers (both e-commerce companies and …

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Facebook Launches Lookalike Audiences Targeting For Advertisers

Facebook is now offering advertisers a new feature called Lookalike Audiences, which enables direct marketers to target audience segments with similar customer profiles to those they have uploaded themselves with Facebook’s Custom Audience feature. “With Lookalike Audiences, advertisers can expand their reach to specific geographic areas or audiences who are not already fans of the company‚Äôs page while still maintaining …

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