All Posts Tagged Tag: ‘logo’
Hulu announced that it’s getting more episodes from Nickelodeon, Comedy Central, MTV, VH1, and more, thanks to the extension of its relationship with Viacom. The two entities first launched an agreement in 2011, to include content like The Daily Show and The Colbert Report. More recently, Hulu became the exclusive streaming provider of Comedy Central’s South Park. These days, Hulu …
Okay, everyone stop laughing at Hershey’s new logo! I know it strongly resembles a poo emoji to some of you, but really it’s not that bad. At least the average, more mature adult can also turn around and look at it and say, “Oh sure, it’s one of those kisses!” As embarrassing as this situation may seem to be for …
Before the launch of Windows 8 last year, Microsoft moved to rebrand all of its products and services with new logos as part of its “One Microsoft” campaign. At the time, Bing wasn’t one of the services to get a new logo, but now that’s finally changing. Microsoft announced today that it’s launching a brand new Bing complete with a …
Nike’s new Carolina Panthers t-shirt design has the nation’s fourth-grade geography students scratching their heads. The shirt features the Panthers logo and the letters NC . . . So far, so good. The only problem is the fact that those graphics are imprinted over an image of South Carolina. The Carolina Panthers are an NFL franchise based out of Charlotte, …
J.C. Penney has had a rough year for its brand. When former Apple executive Ron Johnson took over as the company’s CEO, he transformed the company, eschewing established department store pricing schemes such as coupons and constant sales in favor of lower overall prices. The strategy was an incredible failure, and now J.C. Penney has removed Johnson and secured billions …
Apple is one of the most well known brands around the world. Its logo is recognized by millions of people. It’s understandable that Apple would want to protect its brand, but its latest trademark application is a little ridiculous, even by Apple’s standards. The Register reports that Apple has filed a trademark request in the Europe for a leaf. Not …
I don’t like change. I figured that I should start this out by getting the obvious out of the way. Windows 8 threatens the very fabric of my existence as a Windows fanboy. I’ve stuck with them through thick and thin. I even defended their choices in Vista. Everything they’re doing with Windows 8, however, just feels off. Continuing the …
At the end of Apple’s huge media launch event yesterday, a new Apple logo was broadcast on the huge screen behind CEO Timothy D. Cook as he left the stage. The logo still looked like the iconic brand’s unmistakeable apple with a bite out of it, but the version displayed had a beautiful, kind of retro, rainbow colored tie-dye effect …
New logo, new website, DC Comics is officially – new. Following closely behind the reveal of their new logo, DC Comics has given their website a complete overhaul. Giving it a more Web 2.0 vibe, and highlighting social media in its design. (image) Jason James, vice president of interactive marketing for DC Entertainment, said this of the new design, “The …
We reported Friday on the aesthetic changes that Microsoft is making to the Windows 8 logo. Does anybody actually like it? PC Mag published a report that had technology journalists weighing in on the new design. The results are somewhat surprising. Since we have to get the hatred out of the way first, there are quite a few people who …
Sometime over the last 24 hours TechCrunch launched a redesign of their popular blog. Apparently the design began back last fall, before AOL’s acquisition of TechCrunch and suffered “innumerable twists and turns along the way“, according to Dave Feldman, product manager for the redesign. What do you think of the redesign? Tell us what you think in the comments. People …
Netflix is adding yet more content to its streaming offering. This time, the company’s existing partnership with Viacom and MTV Networks is getting an expansion that sees more episodes of popular television shows coming to Netflix’s on-demand service, effective immediately. That means subscribers now have access to episodes of Yo Gabba Gabba, more episodes of Spongebob SquarePants, True Jackson VP, …
What’s that buzzing you’re hearing? Are you surrounded by wasps? If not, it could be people reacting to Google’s newest logo; this time, for their Android 3.0 update, named “Honeycomb.”
Keeping with the look and feel of the original Android logo, while incorporating a theme that matches the Honeycomb name, the new logo is a mix between the current green guy and a blue-and-black bee, giving us this:
Everyone’s favorite (or mine at least) online DVD rental provider Netflix has signed a new deal with Logo, a cable channel owned by MTV Networks that specializes in gay and lesbian-themed programming.
According to Variety, under the deal Netflix will exclusively distribute 3 shows via its rental service.
In exchange, Logo will promote Netflix on the channel, and on it’s 36gay.com and NewNowNext.com websites.
Sputnik was the first artificial satellite to achieve orbit. It started off the great Space Race, and the United States and the Soviet Union both made amazing advances in those decades. But Sputnik was, after all, a creation of the Soviet Union, and it’s frustrated some onlookers to see Google honor it.
A “national Google campaign” from Turkey is jealous of special logos some countries get (“Such as 4th of july logo for Americans” or “Australia New Zealand Army Corps … day logo for the martyr in Gallipoli for the Australians”) and demands customized logos from Google Turkey “on our nations special days.
1) Smart Use of Flickr # 273 Core 77
Architecture for Humanity held its logo design competition on Flickr and received entries from across the globe. This is a really smart use of Flickr, but an even smarter non-profit using social media to get international graphic design consultation for free.
If you’ve got the design panache, Blogads.com is looking to bloggers to design a new logo for them. Corporate suits need not apply, however, they’re looking for a more human, user-generated blogospheric feel. If they pick your design, they’ll pony up $1000.
Learn how greatly the symbolic significance of your corporate identity can impact your business. This is a guide to educate you on how an experienced designer can help you through a project whose outcome you will need to live with for years.
In their efforts to further their commitment to turning the web into one large community, Yahoo Search has begun listing the most popular image searches on their Image Search homepage.
Experts urge small business owners to “brand” their business – to use a logo and a set of consistent marketing materials. But, they rarely go into the reasons behind this advice. Here’s a list of some of the benefits to having a professionally designed logo and marketing package:
Initial lack of customers and cash flow often causes a small business to put off designing a logo and marketing materials professionally “until [they] got a few clients” or “until [they] get started.” Designing their own marketing materials when they launch their business, instead of having them professionally created, will make getting those initial clients more difficult, and may result in a business that will not succeed.
Several people have asked me about logo branding with an image that appears in a users address bar. While I personally removed the Favorite Icon from most of my hosts (In the process of creating a more presentable graphic), it is an important factor for establishing a branding for your Website. There are primarily two benefits achieved with using a favicon.
Google has announced the launch of some new AdWords tools designed to assist webmasters and search engine marketers in creating successful ad campaigns. The program, called Google Advertising Professionals, was “designed for professionals who currently manage or want to manage multiple AdWords client accounts, the Google Advertising Professionals program can help you become a more successful ad manager – for free.”
The Take Away
Brands which are credibility-based sell products and services. They also have brand value, or ROI. The key is a Credibility Based Logo Designsm as the cornerstone of an integrated brand promotion system. The result is marketing communication which is planned to add credibility to the brand image. This is long term credibility-based integrated brand promotion. Credibility branding is a prudent investment for better selling and as an accrued financial return on marketing expenditure. Remember this: Credibility branding sells and has value.
Your logo is the visual personality of your business and as a first impression; your logo essentially is your business! A professional logo is one of the fastest way to build credibility. If you sell quality products, your logo should reflect this. Likewise, a poor quality logo suggests inferior products. If you can successfully avoid these common logo blunders and you are well on your way to a great logo:
Google has always celebrated popular holidays by altering their logo’s design to include something topical about the holiday that is being celebrated. Today is May 5, 2004, otherwise known as Cinco de Mayo, and Google’s logo is noticeably missing any decoration to celebrate the Mexican holiday.
Logo, graphic, icon, logotype, typogram, logoform, imagecall it what you will, a logo by any other name is the group of letters and/or symbols used in a consistent and unique way to identify a company. It is the most prominent and stable element of marketing, and should be planned carefully to fully reflect your brand. Understanding the key aspects of a logo will help in developing a durable, on target identity.
When designing a logo an important consideration is how you plan to use it. A logo created for a website or full color stationery printing will be designed completely different than one designed for faxing and imprinting on coffee mugs.
Laura Bergells from Maniactive.com here, a long time WebProNews.com subscriber and occasional contributor. . .
Kudos to the Bill Haig article. . .very informative and timely! I’ll be sure to pass it on to some of my clients who are struggling through logo and branding issues.
Hello, I am Bill Haig, pioneer of credibility-based logos. Research has demonstrated that a credible logo will greatly enhance your ability to achieve desired business goals. Therefore, your logo is probably the most important marketing tool on your site.
Just as it is in person, you have only one opportunity to make a good impression on your website visitors. The challenge is to decide exactly what you want their first impression of your business to be long before you get to any of the steps in putting your site online.
At some point in the life of your business you will need to approve a logo to represent your enterprise. The first time may be when you order your business cards and stationery. A year later you may want a more professional look. After 5 or 10 years your business may have evolved so much that the original logo no longer “works.”
Knowing The Importance of Corporate Identity
Take a look at big names in the computer industry like Microsoft, Dell, or Macromedia. How many times has Microsoft changed it’s logo in the past 10 years. If you said zero, then you’re right. Microsoft’s logo is the cornerstone of their corporate identity, an identity built up over the past 10 years using countless resources and advertising.
The next 30 seconds may determine whether you get your funding, make the sale or establish your point-of-view!
In this faced-paced, mile-a-minute world, you often have only a few seconds to get your message across. Most modern television and radio commercials are no more than 30 seconds. Where could you use an effective 30 second commercial message about your business? These mini-messages are ideal for investor meetings, networking meetings, trade shows, interviews, sales calls or any situation where you need to quickly promote your business.