All Posts Tagged Tag: ‘Local’

Yelp Puts ‘Extortion Conspiracy Theory’ Back Into Spotlight

Yelp Puts ‘Extortion Conspiracy Theory’ Back Into Spotlight

Well, the Yelp “extortion” (or lack thereof) narrative is back in the news. For years, the company has been accused by business owners of burying positive reviews when the owners decline to pay for advertising on Yelp. Yelp has always strongly denied such things, pointing to failed lawsuits, studies, etc., but the stories and accusations have never gone away. Do …

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Google Adds Local Business Editing To Knowledge Panel

Google Adds Local Business Editing To Knowledge Panel

Some businesses can now edit their Google business listings directly from the Knowledge Panel, without having to go to the Google My Business dashboard. Back in November from the State of Search conference, Search Engine Roundtable reported that Google had indicated this feature was on the horizon. Now local search guy Mike Blumenthal points to a Google+ post from Prya …

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Apple Maps Is More Important To Your Business Than Ever

Apple Maps Is More Important To Your Business Than Ever

If you run a small business and aren’t taking Apple Maps seriously as a place where people will find your business, you may want to rethink that. Do you pay attention to your business listing in Apple Maps? Have you seen any indication that it’s an important tool for people to find your business? Let us know in the comments. …

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Google Pilots Local Business Markup for Knowledge Panels

Google Pilots Local Business Markup for Knowledge Panels

Last week, Google launched the Google My Business API to let big businesses and third parties integrate with the Google My Business platform and publish updates to customers on Google Search and Google Maps. Businesses can use the API to set special holiday hours, for example, and update them across all locations. The special hours feature was added to Google …

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Facebook Professional Services Is Pretty Similar To Facebook Places…but for Services

Facebook Professional Services Is Pretty Similar To Facebook Places…but for Services

Earlier this year, Facebook put out a new local search and discovery tool at Facebook.com/places, giving users a look at places with Facebook Pages, including those your friends have been to (with their comments) and others with reviews from strangers. The directory lets you browse through restaurants, hotels, bars, cafes, public attractions, arts & entertainment, gyms, movie theaters, schools, theaters, …

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Google My Business Now Lets You Close, Reopen Business Locations

Google My Business Now Lets You Close, Reopen Business Locations

Google announced on its Advertiser Community site that Google My Business will now let you mark a location closed in the list view to keep users up to date. You can also now reopen a location if need be. Google’s Elizabeth P. writes (via Search Engine Roundtable), “Multiple locations cannot be closed or reopened via spreadsheet, but you can close …

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Google Lists Google My Business Listing Visibility Factors

Google Lists Google My Business Listing Visibility Factors

Update: Google has changed language to remove “clicks”. Very interesting. Your business listings on Google aren’t going to do much for you if people don’t see them. Just having one isn’t enough. You need to make sure it’s optimized. Google employee Rahul J posted on the company’s Advertiser Community site about how to optimize your listing. He gets into fundamentals …

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Yelp Findings Suggest A Great Week For Small Businesses

Yelp Findings Suggest A Great Week For Small Businesses

Last week, Yelp released findings from a Harris Interactive poll it commissioned to gain insight into consumers’ holiday plans when it comes to local businesses. It found that 64% of Americans plan to patronize local independent retailers, and that 7 in 10 Americans age 18-34 plan to do so – more than any other age group. As a small business, …

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Yelp Study: Americans To Spend $40 Billion At Local Businesses For the Holidays

Yelp Study: Americans To Spend $40 Billion At Local Businesses For the Holidays

Yelp commissioned poll by Harris Interactive to get some insight into consumers’ holiday shopping plans when it comes to local businesses. It found that 64% of Americans plan to shop at local independent retailers, and that 7 in 10 Americans age 18-34 plan to do so – more than any other age group. Local hoppers, it found, plan to spend …

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What Does The New Google+ Mean For Businesses?

What Does The New Google+ Mean For Businesses?

People have been calling Google+ dead for nearly as long as it’s been around, but it just keeps on going in form or another. This week, Google announced a big revamp that puts the spotlight on two features in particular. But what do the changes mean for businesses? How do you expect your Google+ usage to change based on the …

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Google Expands Google Maps Maps Local Guides

Google Expands Google Maps Maps Local Guides

Google announced that it is expanding its Local Guides program for Google Maps. The program lets people sign up and then contribute to Google Maps wherever they go to earn early access to new products, exclusive contests and events, bonus Drive storage and other prizes. Participants can earn points by writing reviews, uploading photos, adding new places, fixing outdated info, …

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Amazon Prime Now Adds Local Restaurant Delivery In Los Angeles

Amazon Prime Now Adds Local Restaurant Delivery In Los Angeles

Amazon announced two months ago that it added the ability to have food delivered from local restaurants to its Prime Now service in Seattle. Now, the company has announced the same availability for customers in Los Angeles. Prime Now customers can get food delivered from Umami Burger, Baby Blues BBQ, Wokcano, Hurry Curry of Tokyo, Feast from the East, John …

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Facebook Improves Its Local Ad Targeting

Facebook Improves Its Local Ad Targeting

A little over a year ago, Facebook launched its Local Awareness Ads, a hyperlocal ad option that lets businesses target people who live in their area or who were just recently in the area. Today, Facebook says it’s “making it easier for businesses with multiple locations to create local ads for each store and also giving businesses more insight into …

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Google My Business Gets Special Hours Feature

Google My Business Gets Special Hours Feature

Google My Business is getting a new feature that lets you pre-schedule specific hours for holidays or special events. Now that we’re into November, the feature couldn’t have come any sooner. When a business provides special hours to Google My Business for a known holiday in their region, Google will tell customers they’re seeing holiday-specific opening hours. If you don’t …

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Facebook Appears To Be Testing ‘Local Market’ Feature

Facebook Appears To Be Testing ‘Local Market’ Feature

Facebook appears to be testing a new feature called Local Market, which lets users sell and browse products for sale in local areas. It’s unclear where all users are seeing this, but AdWeek’s SocialTimes obtained screenshots of the feature in Melbourne from a reader. David Cohen reports: Reader Abs Elmaz of Social House Media shared the screenshots to the right …

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Google My Business Gets A Refresh

Google My Business Gets A Refresh

Google announced the launch of a new redesign for Google May Business. This includes updated navigation, which the company says is aimed at making it easier to access the product’s primary features and providing better access to multiple locations for those using Google My Business Locations. Google’s Marissa Nordahl made the announcement in a Google product forum (via Search Engine …

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Study: Local Search Gets Local Businesses More Clicks, Calls Than Any Other Channel

Study: Local Search Gets Local Businesses More Clicks, Calls Than Any Other Channel

Facebook may be doing more with is ads to help local businesses, but local search is still much more effective. BrightLocal recently released results from a survey (via Search Engine Land) finding that local search drives more clicks and calls than any other marketing channel as well as greater ROI than any other digital marketing channel. The firm polled local …

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Facebook Gives You 8 Ways To Use Local Awareness Ads

Facebook Gives You 8 Ways To Use Local Awareness Ads

It’s been about a year since Facebook announced Local Awareness Ads, which let businesses find new customers by showing ads to groups of people who are near that business’ neighborhood. The ads can be set up using Ads Manager or Power Editor. The company has a new blog post telling businesses about the different ways they can and should be …

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Etsy Local Now Available On Android, iOS

Etsy Local Now Available On Android, iOS

Late last year, Etsy launched the Etsy Local pilot program, which enabled select shoppers to get push notifications from the Etsy Android or iOS app that alerted them when an Etsy seller is selling at a local event. “Etsy Local push notifications are a new way for Etsy sellers and buyers to connect locally and in-person,” a spokesperson for Etsy …

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Yahoo: We’re Still Using Yelp Reviews [Updated]

Yahoo: We’re Still Using Yelp Reviews [Updated]

Update 2: Blumenthal points to another response from Yahoo on reddit: “Thanks for pointing this out! I work for Yahoo, and I’ve reported this to our Yahoo Local team*. They’ll be taking a look at this for sure. Yahoo Local doesn’t use the Yelp API, rather we have a data feed from them that we merge into this feed. They’ll …

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Google Shows More Local Business Results Than Bing Or Yahoo

According to a new report from local search marketing company BrightLocal, Google is more generous to local businesses than other search engines. Google, it says, displays more local pack results than Yahoo or bing, and is most confident inn the quality of its local data compared to Yahoo or Bing. Still, local businesses are being squeezed out of organic positions …

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Google Makes It Easier For People To Review Businesses On Mobile Devices

Google has made it easier for people to review businesses using their mobile devices. A tweak to Google’s functionality in mobile browsers has made the process simpler, and that could lead to more reviews for businesses. We’ve seen Yelp become increasingly mobile as mobile unique visitors grew 29% year-over-year while desktop visitors declined. This was two years after the company …

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Did Google’s Attempt To Fix Racist Results Screw Over Businesses?

It looks like Google Maps vandalism and Google’s way of addressing it may have led to a massive rankings shift in local search results, which can obviously have a major impact on businesses. Have you noticed any drastic changes in local search results? Let us know in the comments. Last week, news came out that Google Maps had been tampered …

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Is This Facebook’s Most Small Business-Friendly Offering Yet?

Facebook announced the launch of its local awareness ads last fall. These enable local business advertisers to target Facebook users based on their location. If a person is near the business, Facebook can advertise to them. Now, the adds have a new feature that will enable the user to interact directly with the business. “Local awareness ads are built to …

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Yelp Talks About Its Efforts In Ad Sales

Yelp released its Q1 earnings report on Wednesday, disappointing investors and sending its share price downward. The company did emphasize its rapid mobile growth. Another big focus of the company’s earnings call was on its salesforce. On its previous earnings call, Yelp had talked about beefing up its sales staff, saying it planned to increase sales headcount by 40% this …

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Is Facebook More Small Business-Friendly Than You Thought?

Facebook is dedicating more resources to trying to stay in the good graces of small businesses, even after it has continually made changes to its News Feed algorithm over the past year and a half, which have largely been detrimental to them. Do you think Facebook can still be a valuable asset to small businesses despite the organic reach issue? …

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Yelp Shares Findings On Consumer Reservations

Yelp is sharing some findings from a national survey it commissioned from Nielsen to “get intel on how consumers across the country are making reservations.” This comes as the company is rolling out Yelp Now, a recently announced search tool for reservations and ordering. The feature enables users to filter search results to show businesses with available reservations based on …

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Sheryl Sandberg On What Facebook Is Doing For Small Businesses

In recent months there have been a lot of articles written about how Facebook is hurting or “failing” small businesses. In November, Tech Times wrote that “Facebook is killing small business entrepreneurs”. Last month, Fast Company published an article called “How Facebook is Failing Local Businesses“. Are these stories exaggerated? It really depends on the business, but in general, probably. …

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Square Gives Small Businesses Attractive New Email Marketing Option

Square just announced a new service that might make email marketing service providers a little nervous. It’s called Square Marketing, and comes with an email marketing solution for small businesses, who use Square for payments. It’s unclear exactly how many active merchants Square has under its belt, but according to stats the company released late last year, its merchants make …

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Amazon Starts Handpicking Local Service Businesses To Put In Front Of Customers

Amazon announced the launch of a new service called Amazon Home Services, which lets customers browse, buy, and schedule appointments with professional services via a marketplace of services in categories like home improvement, computer & electronics, lawn & garden, lessons, automotive, and others. This appears to be what we learned about last summer, which was then called Amazon Local Services. …

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