Quantcast

Local Articles

The State of the Yellow Pages Print Industry
· 3

I have been pretty harsh on the Yellow Pages in the past. Most of my trouble comes from the fact that the medium just isn’t as effective across all verticals as it once was. That’s not to say that it’s not effective at all, because that is untrue. In some areas, it can work well–like plumbing, HVAC and other emergency situations. Of course, by the time you locate the book you probably could have done the search on your computer or smart phone just as quickly, but who’s counting?

5 Tips for Making Your Site More Local-Friendly
· 7

Search engines have become one of the primary ways that people find products and services right in their hometown. This growing reality significantly increases the need for small local business owners to master this thing called local search.

There are many ways to make your website pages much more localized. This is one of the underlying elements that tell the search engines that yours is indeed a local business.

Google Offers on the Way, Should Groupon Have Sold?
· 23

Google has a new project in the works that appears to be a direct competitor to Groupon. It’s called Google Offers. According to an official fact sheet about the product, obtained by Mashable, Google Offers is "a new product to help potential customers and clientele find great deals in their area through a daily email."

Location-Based Marketing With More Power Than Facebook
· 2

There is a lot of hype around location-based services and the marketing opportunities that come with them, but check-in apps aren’t the only way to reach consumers on a location basis. Familiar with digital out-of-home advertising? It’s not exactly new and trendy, but there is a growing number of opportunities in this space as well.

Google Adds Hotpot Recommendations to Regular Search Results
· 3

Google announced that it is now adding results from Hotpot right in regular Google.com search results (with the local Google Places results it’s already putting there). 

If you’re not familiar with Hotpot, launched late last year, this video pretty much sums it up:

Getting More From Your Google Place Page
· 2

I write a fair amount about local search because it’s an important topic that’s only going to become more important as millions upon millions of folks move over to smart phones to do their browsing and shopping.

Will Local B2B Be the Next Web Trend?
· 5

Most of you would probably agree that local is one of the biggest trends on the web these days, fueled by a variety of factors: increased mobile and smartphone usage, localized deals services (like Groupon), and of course search. Local is a major focus of Google right now, as evidenced by an increasing number of local results being returned for queries, as well as products like Google Places, Hotpot and Google Offers. 

Layar Lends Augmented Reality Technology to Any iPhone App

Augmented reality app provider Layar made a very interesting announcement today – it’s making its AR technology available for all iPhone apps. In other words, expect to see a lot more innovative AR-related features in a lot of apps. 

This extension of AR tech comes in the form of Layar’s Layar Player (now out of beta). It’s available to all agencies, brands, and developers to use to include AR (for free, no less) in their iPhone apps. 

Foursquare Grows By 3,400% – Are You Part Of It?

Foursquare grew by 3,400% in 2010, according to the company, with total check-ins reaching 381,576,305 around the world (in every country) – plus one from outer space, when an astronaut checked in from the International Space Station in October.  It has 6 million users.

Google Gives Small Businesses A Bunch of Free Resources, $100K in Ad Spend
· 1

This year, Google says it is going to "help businesses, great and small, get the most out of the Internet." The company has selected five small businesses from different areas and given them $100,000 in AdWords spend for the year, along with free consultations with AdWords reps, and free wireless service for the year.

But that’s not all. They gave the businesses brand new laptops and smartphones,  free "green" environmental consulting, a year of free accounting and financial services, and a free webmaster.

If You’re Not Local, How Can You Compete in an Increasingly Local Google?
· 33

Update: Looks like there is likely to be a lot more local action coming Google’s way soon. 

Google Lets You Search with Local Recommendations From Specific Friends

Google announced a new Google Maps feature today, related to the company’s recently launched Hotpot social recommendation product. Now, users can search Google Maps, and request results based on the recommendations of specific friends. 

Groupon Talks Managing Capacity, Following Japan Apology

As previously reported, Groupon has apologized for a recent deal gone bad in Tokyo. In the apology, CEO Andrew Mason mentioned that Groupon has "capacity planning formulas" to help merchants figure out the number of customers they can handle from a Groupon deal. As you may know, a common complaint about Groupon is that it can send too many people to a business, which does not have the means to meet customer demand.

Google Places with Hotpot App Released for iPhone

Google has launched Google Places with Hotpot for the iPhone. Given the iPhone’s pending availability to Verizon customers, this should provide a huge boost in use for Google’s recently launched local offering. Google Places with Hotpot has been available in Google Maps for Android, but now it’s a standalone iPhone app too. 

Foursquare Users to Get Tips on Nearby Businesses

Foursquare and Examiner.com have teamed up to bring local Examiner content to Fousquare users via Fousquare’s website and mobile apps. This content will consist of tips or "insight and recommendations on nearby venues, restaurants, events, businesses and landmarks" from Examiner’s 68,000 contributors in 233 U.S. cities. 

Super Bowl Pre-Game Will Reportedly Feature Groupon Ads
· 2

If Groupon’s not already a household name, it may be soon. According to AdAge, the company is getting ready for some big time TV advertising, starting with spots during the Super Bowl pre-game show (the Super Bowl itself was already sold out). 

Tasks That Should Be On Your Local Search Shortlist
· 1

Recently, I have been talking about local Internet marketing and the rapid developments in the area. Well, as we start 2011, there is a strange sound in the local Internet marketing space—silence. There is a temporary lull in the frantic pace of change and innovation in the Google local search results.

Can You Have An Effective Online Presence Without Your Own Site?
· 4

Do you need a website to run a successful business these days? In years past, the answer would have seemed to be: almost certainly. Granted, not all businesses operate the same way, and businesses thrived for centuries before websites even existed, but if you don’t have on online presence, you are missing heaps of opportunity. That much is clear.

Google: We Already Have Groupon-Like Products
· 4

Google’s Marissa Mayer recently made the switch from the company’s VP of search products to focusing on the company’s geo and local products.

Top Searches Will Be Influenced By Changes in Search Habits, APIs
· 5

Tired of top ten of 2010 lists yet? Me too. We’re 4 days into 2011 now. Enough is enough. Yahoo got the memo, as now it is looking back on the past decade in search beginning with 2001, and looking at how much has changed (and how much hasn’t). 

Will You Be Paying Restaurant Checks with Google This Year?

Google may launch a mobile payments service as early as this year, according to a report from Bloomberg BusinessWeek. This would be based upon NFC (near field communication) technology, which lets mobile device exchange data at close ranges.