Quantcast

Local Articles

Can Groupon Own The Deals Space?
· 24

Can Groupon own the deals space the way Google owns search? It’s hard to imagine the space being dominated by any one company. Forget for a second that it has Google and Facebook to contend with, and even LivingSocial (previously cited as its closest competitor). 

What deals sites have you tried? How successful were your campaigns? Tell us about it

Foursquare Announcements Coming at SXSW

This week, we posted an article about some comments Foursquare co-founder Dennis Crowley made about competing with Facebook. He responded to this, and we exchanged a few tweets. Bottom line: expect multiple announcements from the company at SXSW. 

Foursquare’s Dennis Crowley Talks Facebook Competition

Foursquare co-founder Dennis Crowley appeared on CNBC, discussing how Foursquare can compete with Facebook.

Rumor: Google Has Eye On Local Platform SinglePlatform

Google has reportedly been in talks with SinglePlatform, a local business content publisher network that provides hotels, restaurants, bars and PR firms with a place to manage their digital presence and gain customers.

According to Business Insider, Google has been "sniffing around" the company, with possible (AKA: speculative) acquisition considerations. However, BI reports:

Local Deals Company DealOn Acquired by ReachLocal

Local marketing firm ReachLocal announced that it has acquired New York-based Deals company DealOn, as company’s everywhere try to get in on the hot local deals goldrush. ReachLocal is paying $10 million for the acquisition. 

"This will allow ReachLocal to enable other deal sites and publishers to supply and/or resell deals, as well as greatly improve Deals sourcing, syndication and personalization for the industry as a whole," a representative for ReachLocal tells WebProNews.

CitySearch Launches Daily Deals Aggregator
· 7

Taking advantage of all the buzz about daily deals, CitySearch has taken it upon itself to provide a convenient way for user to check out available deals from one spot (an iPhone or Android app). 

Why Local Online Marketing is a Mystery to So Many
· 6

No wonder local Internet marketing is a mystery to many SMB’s and even much larger businesses and organizations. Setting aside the fact that there are so many different channels, sites, directories etc that need to be considered, there is a new (and somewhat unfortunate) aspect that is creeping into the picture: complexity.

Local Discounts Provided by LivingSocial on Examiner.com
· 1

Examiner.com announced it’s offering discounts provided by LivingSocial in 130 markets – that’s all the markets LivingSocial is currently active in. 

Deals are accessible through a mix of feeds and local media placements. LivingSocial will also be the headlining daily deal company in Examiner.com’s upcoming "Insider Deal" marketplace, an online discount center.

The State of the Yellow Pages Print Industry
· 3

I have been pretty harsh on the Yellow Pages in the past. Most of my trouble comes from the fact that the medium just isn’t as effective across all verticals as it once was. That’s not to say that it’s not effective at all, because that is untrue. In some areas, it can work well–like plumbing, HVAC and other emergency situations. Of course, by the time you locate the book you probably could have done the search on your computer or smart phone just as quickly, but who’s counting?

5 Tips for Making Your Site More Local-Friendly
· 7

Search engines have become one of the primary ways that people find products and services right in their hometown. This growing reality significantly increases the need for small local business owners to master this thing called local search.

There are many ways to make your website pages much more localized. This is one of the underlying elements that tell the search engines that yours is indeed a local business.

Google Offers on the Way, Should Groupon Have Sold?
· 23

Google has a new project in the works that appears to be a direct competitor to Groupon. It’s called Google Offers. According to an official fact sheet about the product, obtained by Mashable, Google Offers is "a new product to help potential customers and clientele find great deals in their area through a daily email."

Location-Based Marketing With More Power Than Facebook
· 2

There is a lot of hype around location-based services and the marketing opportunities that come with them, but check-in apps aren’t the only way to reach consumers on a location basis. Familiar with digital out-of-home advertising? It’s not exactly new and trendy, but there is a growing number of opportunities in this space as well.

Google Adds Hotpot Recommendations to Regular Search Results
· 3

Google announced that it is now adding results from Hotpot right in regular Google.com search results (with the local Google Places results it’s already putting there). 

If you’re not familiar with Hotpot, launched late last year, this video pretty much sums it up:

Getting More From Your Google Place Page
· 2

I write a fair amount about local search because it’s an important topic that’s only going to become more important as millions upon millions of folks move over to smart phones to do their browsing and shopping.

Will Local B2B Be the Next Web Trend?
· 5

Most of you would probably agree that local is one of the biggest trends on the web these days, fueled by a variety of factors: increased mobile and smartphone usage, localized deals services (like Groupon), and of course search. Local is a major focus of Google right now, as evidenced by an increasing number of local results being returned for queries, as well as products like Google Places, Hotpot and Google Offers. 

Layar Lends Augmented Reality Technology to Any iPhone App

Augmented reality app provider Layar made a very interesting announcement today – it’s making its AR technology available for all iPhone apps. In other words, expect to see a lot more innovative AR-related features in a lot of apps. 

This extension of AR tech comes in the form of Layar’s Layar Player (now out of beta). It’s available to all agencies, brands, and developers to use to include AR (for free, no less) in their iPhone apps. 

Foursquare Grows By 3,400% – Are You Part Of It?

Foursquare grew by 3,400% in 2010, according to the company, with total check-ins reaching 381,576,305 around the world (in every country) – plus one from outer space, when an astronaut checked in from the International Space Station in October.  It has 6 million users.

Google Gives Small Businesses A Bunch of Free Resources, $100K in Ad Spend
· 1

This year, Google says it is going to "help businesses, great and small, get the most out of the Internet." The company has selected five small businesses from different areas and given them $100,000 in AdWords spend for the year, along with free consultations with AdWords reps, and free wireless service for the year.

But that’s not all. They gave the businesses brand new laptops and smartphones,  free "green" environmental consulting, a year of free accounting and financial services, and a free webmaster.

If You’re Not Local, How Can You Compete in an Increasingly Local Google?
· 33

Update: Looks like there is likely to be a lot more local action coming Google’s way soon. 

Google Lets You Search with Local Recommendations From Specific Friends

Google announced a new Google Maps feature today, related to the company’s recently launched Hotpot social recommendation product. Now, users can search Google Maps, and request results based on the recommendations of specific friends. 

Groupon Talks Managing Capacity, Following Japan Apology

As previously reported, Groupon has apologized for a recent deal gone bad in Tokyo. In the apology, CEO Andrew Mason mentioned that Groupon has "capacity planning formulas" to help merchants figure out the number of customers they can handle from a Groupon deal. As you may know, a common complaint about Groupon is that it can send too many people to a business, which does not have the means to meet customer demand.