All Posts Tagged Tag: ‘Local’
The major online players, Google, Yahoo, and Microsoft, all have advanced their efforts at serving local markets with improved mapping products, high-quality imagery, and advertising tools aimed at bringing the offline small business into the online world.
There’s still plenty of room to grow for local search marketers, according to panelists at the Yellow Pages Association (YPA) Annual Conferences. Though small businesses that have invested in local search advertising report good results overall, many of them still aren’t exploring the medium.
A rainy Friday afternoon and I’m in the mood for a movie. I can’t easily recall any recent movie previews and I am not really sure what’s out there.
Roughly 75% of the business owners I speak with in any given town or city see little, if any, need for an online presence.
Google has added high-resolution imagery of Turin, Italy, to Google Earth and Google Local, so you can see lots of interesting terrain around the Olympic Games.
Local Search Marketing provides you, the business owner, with the most targeted and cost effective customer acquisition opportunity.
When studying for your BSCI exam for the CCNP, you get your first taste of BGP.
It’s Thursday night and you don’t feel like studying. You want to enrich your collegiate education with good life experience so you contemplate looking for a popular local tavern to discuss political philosophy with your collegiate comrades. You head to Yahoo Local and determine the best place for your discourse.
A Yellow Page Ad Says You’re “Open for Business”
It is no secret that Google and Yahoo are on a continuous battle to win our hearts and get everyone to convert, but is converting someone really a matter of the quantity or the quality? Let’s take a look at some top key searches and compare them with some search engines online.
Combine two dynamite online methods for bringing your business to the attention of buyers – Local Search and widely posted articles you write. Doing both gives you a jump on your local competition, plus additional credibility and exposure to your market.
The Internet Contains Billions of Website Pages – All Clamoring for Attention
Just in case you forgot, there is a business world outside of cyberspace where sites are made of brick and wood and have doors that people walk through looking to spend some money. With that in mind, it’s a good idea to assure your place in the various local search engines so people in your hometown can find your store when they want to drop by.
Innovation in the competitive search engine and directory markets: how the internet is the perfect medium for David to take on Goliath. The pursuit of online information has become an increasingly dynamic and competitive marketplace during the past three years.
When providing SEO/SEM services for clients (or doing it for yourself), do you target, or at least pay attention to the growing number of local search presences? If so, is this something you consider worthwhile and if not, would you ever consider doing so…?
In doing a quick search for the San Jose Hilton, I noticed there was a fair bit of info available through Google Local, like how many rooms, whether pets are accepted, parking situation, etc. It’s not clear, though, that the hotel has gone into Google Local Business Center to enter this info.
The Public has Embraced Local Search and Want to do More
As Google tightens its grip on the world of search (and the world itself), the company continues to embrace the international side of search. Every time they release a major product, it doesn’t take too long for them to introduce it to the rest of the world.
MSN took a local leap in their search engine optimization (SEO) efforts yesterday with the launch of the local search. The local search focuses on just that, local businesses and websites. When you go the Local (beta) feature, you also get a map with the option of an aerial view. This is a nice feature added to MSN’s optimization efforts gives them a leg up over the competition.
To many who follow the search industry, local search is in a position to be one of the more requested and on demand features available. The ability to locate various points of interest tailored to a local setting (zip code, city, etc.) is quite attractive to visitors and search users.
Debugging ASP (Active Server Pages) can be a real challenge these days. With virtually no software tools on the market most web developers have to struggle with manually finding ASP errors as they appear, one at a time, by inserting additional special statements (i.e. \’Response.Write\’ statement) into their code in order to have any control over the ASP debugging process.
While search engine advertising has been a great advertising medium for businesses capable of or interested in marketing their products and services to a national or international audience, the effectiveness of this type of advertising was limited for businesses interested in advertising to a local market until very recently.